Senior Performance Marketing Specialist

Location

Kochi (Work from Office preferred | Hybrid / Remote possible for strong EdTech profiles)

Employment Type

Full-time | Immediate Joining Preferred

About the Role

We are an EdTech company focused on generating high-quality student leads and selling courses online through performance-driven digital marketing. We are looking for a Senior Performance Marketing professional who can own end-to-end lead generation and course sales, scale paid campaigns, and deliver measurable business results.

This role is hands-on, data-driven, and outcome-focused. You will be directly responsible for lead volume, cost per lead, enrollments, and revenue.

Key Responsibilities

Performance Marketing & Lead Generation

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms
• Drive high-intent leads for EdTech programs (courses, certifications, training programs)
• Manage end-to-end funnels: ad → landing page → lead capture → enrollment
• Continuously improve CPL, CPA, ROAS, and conversion rates

E-commerce & Course Sales

• Manage and scale online course sales campaigns (direct checkout / landing page based)
• Optimize campaigns for course purchases, registrations, and trial sign-ups
• Work closely with landing pages, payment flows, and checkout optimization
• Understand pricing, offers, and bundles to improve sales performance

Analytics, Tracking & Optimization

• Set up and monitor conversion tracking (Meta Pixel, GA4, Google Tag Manager)
• Analyze performance using dashboards, reports, and attribution models
• Run A/B tests on creatives, copy, audiences, landing pages, and offers
• Provide weekly and monthly performance reports with clear insights and action plans

Creative & Funnel Collaboration

• Work with design and content teams to develop high-converting ad creatives
• Guide messaging for different learner segments (students, professionals, career switchers)
• Coordinate with sales or counseling teams (if applicable) to improve lead quality and conversions

Required Skills & Experience

Must-Have

• 3–7+ years of experience in Performance Marketing / Paid Media
• Strong experience in EdTech lead generation or online course sales
• Proven expertise in Meta Ads & Google Ads
• Hands-on experience with lead forms, landing pages, and conversion funnels
• Strong analytical mindset with deep understanding of CPL, CPA, ROAS, CAC
• Experience managing monthly ad budgets and scaling campaigns
• Good to Have (High Priority)
• Prior experience in EdTech / Education / Training industry
• Experience selling high-ticket or mid-ticket courses
• Knowledge of CRM integration, lead quality tracking, and sales attribution
• Experience working in fast-paced, performance-driven environments

Location & Work Model

Kochi – Work from Office preferred

Hybrid model possible

Remote option available only for strong EdTech-experienced candidates

Why Join Us

Direct ownership of growth and revenue

High-impact role with clear performance metrics

Opportunity to scale meaningful education programs

Fast decision-making and execution environment