Senior Performance Marketer

Job Description

Company: InfozIT Solutions

Experience: 4–8 Years

Employment Type: Full-Time

Location: Hyderabad

About InfozIT Solutions

InfozIT Solutions is a technology and digital solutions company delivering CRM, HRMS, Education ERP, Task Management, and AI-driven products to multiple businesses and group companies. We work with diverse industries and brands, making performance marketing a critical growth function.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns for multiple InfozIT Solutions clients and group companies.
• Manage paid campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (for B2B products)
• Handle multiple ad accounts simultaneously with clear budget and KPI ownership.
• Drive qualified leads, demos, trials, and revenue for different products.
• Define and track CPA, ROAS, CAC, and funnel-level metrics for each account.
• Coordinate with sales, product, and design teams across companies.
• Execute A/B testing on creatives, audiences, landing pages, and funnels.
• Ensure accurate conversion tracking, pixels, events, and integrations (GA4, GTM).
• Prepare account-wise performance reports with insights and next-step actions.
• Identify scaling opportunities while maintaining efficiency across accounts.
• Mentor junior marketers and ensure best practices are followed.

Required Skills & Qualifications

• 4–8 years of hands-on experience in performance or growth marketing.
• Proven experience managing multiple brands/accounts simultaneously.
• Strong expertise in Google Ads & Meta Ads (mandatory).
• Experience handling high monthly ad spends (₹10L+ across accounts).
• Deep understanding of funnels, attribution, and customer journeys.
• Proficiency in GA4, Google Tag Manager, Looker Studio.
• Strong planning, prioritization, and time-management skills.
• Excellent analytical and communication skills.

Good to Have

• Experience in EdTech, SaaS, B2B, or Product-based companies.
• Knowledge of CRM integrations (leads → sales tracking).
• Experience with landing page optimization & CRO tools.
• Exposure to marketing automation and email journeys.

Contact Person-Anitha HR-6304153714