Senior Mets Ads Executive

About us

Genix Entertainment is a Jaipur-based digital marketing agency dedicated to helping Indian brands grow through impactful campaigns, engaging content, and smart digital strategies. We partner with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable results.

Role Overview

We’re looking for a results-driven Senior Meta Ads Executive to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram.

If you’re passionate about performance marketing, data-driven strategies, and creative experimentation, we’d love to connect!

Key responsibilities

• Plan, manage, and optimize high-performing ad campaigns on Meta platforms (Facebook & Instagram)
• Conduct detailed audience and competitor research to enhance targeting and reach
• Execute A/B tests on creatives, copy, and targeting for continuous improvement
• Monitor key metrics — ROAS, CTR, CPC, CPA, and conversion rates — and optimize accordingly
• Collaborate with creative and content teams to guide ad visuals and messaging
• Analyze campaign data and identify opportunities for scaling and efficiency
• Stay updated on Meta Ads policies, new features, and industry trends
• Prepare clear, actionable performance reports for internal teams or clients

Requirements

• Proven hands-on 5-6 years of experience in Meta Ads
• Strong understanding of performance metrics and conversion funnels
• Experience managing and scaling campaigns with significant ad spend
• Familiarity with Meta Events Manager, Pixel, and tracking setups
• Analytical mindset and ability to make data-driven marketing decisions
• Excellent communication and collaboration skills

What You'll Gain

• Deep experience in full-funnel paid media strategy and execution
• Exposure to diverse, high-impact campaigns across industries
• Hands-on learning in budget optimization, creative testing, and scaling
• Opportunity to make measurable contributions to brand growth through performance marketing