Senior Marketing Manager - Utilities & Spatial Intelligence

The Marketing Manager is critical to the evolution of Cyient’s marketing organization, focusing on implementing BU-specific (industry vertical) or Services-specific (horizontal or cross-industry capability or solution areas) marketing initiatives. Marketing managers liaise with industry or service line colleagues for pipeline creation, and conversion, and customer engagement. This global role will be a pivotal change agent and help establish marketing as a catalyst to drive market adoption and accelerate growth. We are looking for someone who can support the commercialization strategy, creating and executing integrated marketing programs that drive relevance, create access, and capture value across multiple service lines and industries. The ideal candidate will bring inspirational and energized leadership, an ambitious spirit, ideally a strong energy and mining industry experience and best-in-class marketing and data analytics practices. The Industry Marketing Manager will play a key role in developing and executing the sustainability agenda in the Utilities & Spatial Intelligence cluster at Cyient. 

 
Core Responsibilities:

• Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
• Develop the positioning framework for a product, platform, or software-based service lines across industries 

• Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects 

• Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
• Create and launch content-led thought leadership programs to create brand awareness and demand generation 

• Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs
• Report marketing related KPI’s and data for the MEU cluster
• Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account marketing planning and analyst engagement)
 
Educational Qualification & Experience 

· Bachelor's degree in Engineering; MBA in Marketing, Strategy, or Business Management preferred
· 7+ years of b2b marketing or product experience in related technology and/or industry with demonstrated capability in product, service, or solution commercialization

 You will have an edge above the rest if you have the following: 

· Strong business acumen and understanding of account-based marketing and content marketing in an international b2b environment
· Proven ability to write thought leadership pieces, blog posts- and enablement 

· Strong multi-tasking skills; comfortable working on multiple projects 

· Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies
· Research and assessment capabilities of competitive positioning 

· Strong communication skills, both written (PowerPoint, Word) and verbal English 

· Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers
· ABM certified, a plus