Senior Marketing Manager

JOB DESCRIPTION

Role: Senior Marketing Manager

Experience- 08 years +

Location: Lifeyoga, Malcha Marg

Department: Marketing

Industry - Premium fitness, hospitality, wellness, Luxury or boutique lifestyle ( Mandate )

Position Type: Vertical Head/ Full-time 

Company Description

Lifeyoga is a vibrant yoga community located in the serene surroundings of Chanakyapuri, New Delhi. Dedicated to promoting balance and well-being, Lifeyoga offers a diverse range of practices, including asanas, pranayama, and meditation, tailored for practitioners of all levels. Our centre at Malcha Marg provides thoughtfully designed spaces with group and private yoga studios, steam rooms, and a wellness-led eatery and retail experience, creating a sanctuary for a holistic lifestyle. Founded by yoga experts Dr Varun Veer and Dr Tanu Singh, Lifeyoga's mission is to make yoga an accessible and transformative experience for individuals of all backgrounds. We are committed to fostering a nurturing community focused on personal growth and wellness.

Role Description

We are seeking a full-time, on-site Senior Marketing Manager to join our dynamic team at our New Delhi location. The ideal candidate will be responsible for designing and executing comprehensive marketing strategies to promote Lifeyoga’s offerings. They will create impactful content for campaigns, manage social media platforms, oversee brand communication, and plan events that enhance community engagement. Additional responsibilities include analysing market trends, building partnerships, managing budgets, and leading a team to ensure consistent brand messaging across all channels.

Key Roles and Responsibilities

• Build strategies to ensure brand awareness and brand image.
• Strategise and plan campaigns.
• Explore strategic brand collaborations and develop them.
• Build brand through content strategies on Social Media.
• Build brand through Media and PR activations.
• Market new business division and create strategies and frameworks to push viability.
• Create Marketing AOP for the year and follow through.
• Review the growth of the brand on social media through regular assessments.
• Build a strategy for performance marketing and review the ROI on ads through regular assessments

Qualifications

• Experience in developing and executing marketing strategies, including digital campaigns
• Strong skills in Social Media Management, Content Creation, and Branding
• Proficiency in Data Analysis, Market Trend Research, and Performance Metrics
• Event Planning and Public Relations expertise
• Proven leadership and team management capabilities
• Exceptional communication and interpersonal skills
• Familiarity with wellness and lifestyle industries is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent is preferred

Share your resumes with [email protected] or on 9711049797