Senior Marketing Associate - (Events & Masteclass)

Job Description

About the Role We?re looking for a driven and creative Senior Associate ? Event Marketing & Communications to lead the execution of our online events, webinars, and masterclasses . You?ll own the entire event marketing funnel ? from audience acquisition to attendance ? using engaging communication, targeted campaigns, and smart coordination across teams. If you?re a natural storyteller, sharp copywriter, and growth-minded marketer who thrives in fast-paced environments and knows how to move audiences to action, we?d love to have you on the team. Key Responsibilities Manage end-to-end planning and execution of online events and masterclasses. Drive registrations and attendance through high-performing campaigns across: Email marketing WhatsApp broadcasts SMS campaigns In-app push notifications Community posts (Reddit, Quora, Telegram, etc.) Create compelling and conversion-driven communication across all event channels. Coordinate with internal and external stakeholders (speakers, partners, design, ops) to ensure seamless event execution. Analyze the event funnel performance (registrations ? show-up ? retention) and continuously optimize outcomes. Identify gaps and brainstorm creative ideas to improve reach and engagement. Manage post-event follow-ups , feedback loops, and performance reporting. What We?re Looking For Exceptional copywriting, storytelling, and email writing skills ? you know how to grab attention and convert it. Strong understanding of marketing funnels, audience psychology, and content performance metrics . Analytical mindset with the ability to derive insights from event data and translate them into action. A creative problem-solver and ideator who enjoys testing and learning what works. Hands-on experience with tools such as Mailchimp, Sendinblue, WebEngage, WhatsApp APIs, or CRMs . Excellent project management and cross-functional coordination skills. High sense of ownership ? you treat every event like your own product. Bonus Points If You Have Experience managing high-volume webinars or online workshops . Basic design or video editing skills (e.g., Canva). Background in EdTech, SaaS, or community-led growth . What Success Looks Like You consistently meet or exceed registration and attendance goals . Your campaigns deliver strong open and click-through rates . You develop scalable, trackable, and repeatable event processes . You identify what resonates with audiences and double down on those strategies.