Senior Manager Consumer Insights

About the Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage

therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the

comfort of their home and at a time of their choosing. We promise our customers a

high-quality, standardized, and reliable service experience. To fulfill this promise, we work

closely with our hand-picked service partners, enabling them with technology, training,

products, tools, financing, insurance, and brand, helping them succeed and deliver on this

promise.

Urban Company started as UrbanClap in November 2014, when its founders, Abhiraj, Raghav,

and Varun, realized that the home services industry was predominantly unorganized,

fragmented, and offline. Customers found it challenging to avail quality services conveniently,

and service professionals were struggling to make ends meet, having to rely upon several

middlemen, contractors, and local aggregators. The founders felt that the industry was ripe

for disruption, and launched Urban Company, with three key principles in mind -

1. Customer love: Build a platform that offers truly delightful and differentiated services

2. Partner empowerment: Build a deep, full-stack partnership with service partners,

helping improve their earnings and overall livelihood

3. Technology first: Bring innovation and technology to an age-old industry

What You’ll Do:

Identify high conviction consumer opportunities and translate them into product briefs

and product propositions (features, pricing, range of assortment).

1. Define sharp consumer hypotheses w.r.t. usage and attitude of priority spaces with the

home (as per annual product roadmap) and co-design qualitative and quantitative

research with Marketing

2. Synthesize findings into strategic implications (consumer personas, need states) and

tight product briefs (jobs to be done on design, functionality, typical pricing) ensuring

high differentiation

3. Improvise briefs and products as needed, based on in-market feedback of products and

build / maintain centralized insight repository (incl. learnings on what works vs. not)

4. Continue tracking portfolio (high vs. low velocity products) and identify gaps in offering

What We Need:

● Minimum 1-4 years of experience in an ops-marketing/consulting/strategy role.

● Demonstrated leadership of teams and projects – the ability to influence and lead.

● Someone who understands great things gets built by both smarts AND hard work.

What can you expect:

● A great work environment with massive ownership and growth opportunities.

● Work closely with strong leaders who are amongst the best in the country when it

comes to operational excellence and consumer obsession

● A lot of freedom and ownership to propose and change the way we do things. We still

believe it is Day 0 and are hungry to improve and change

● Growth opportunities within UC via our robust internal mobility program

At Urban Company, we are committed to providing equal and fair opportunities in

employment and creating an inclusive work environment. We endeavor to maintain a work

environment free from harassment based on age, colour, physical ability, marital status,

parental status, ethnic origin, religion, sexual orientation, or gender identity