Senior Executive Ad Accounts
Actively Reviewing the ApplicationsAiSensy
Job Description
About AiSensy
AiSensy is a WhatsApp-based Marketing & Engagement platform helping 150,000+ businesses—including Adani, Godrej, Wipro, Vivo, PhysicsWallah, Asian Paints, and India Today Group—drive revenue growth through WhatsApp.
- 800+ crore WhatsApp messages exchanged annually
- Businesses generate 25–80% of revenue using AiSensy
- Backed by Marsshot.vc, Bluelotus.vc & 50+ angel investors
- We’re a mission-driven, high-growth SaaS startup building the future of business communication.
Role Overview
We’re looking for a results-driven Senior Executive Ad Accounts who will help our clients optimize, scale, and grow their WhatsApp ad campaigns—focusing on increasing ROI, ad spend, and retention. This is a high-impact, client-facing role ideal for someone experienced in Meta Ads and WhatsApp funnels, with a strong analytical and strategic mindset.
Key Responsibilities
Campaign Strategy & Execution
- Manage and optimize Meta Ads campaigns (Click-to-WhatsApp, Lead Ads, Retargeting).
- Develop growth strategies to increase client ad spend and improve campaign ROI.
- Run A/B tests, audience segmentation, and budget optimization.
- Ensure accurate tracking through UTM parameters, Meta Pixel, and WhatsApp API.
Client Success & Growth Consulting
- Act as a strategic advisor, guiding clients to scale CTWA campaigns.
- Educate clients on ad optimization strategies and WhatsApp funnel best practices.
- Analyze performance metrics and deliver actionable, data-driven recommendations.
- Conduct regular strategy calls to drive account growth and client retention.
WhatsApp Funnel Optimization
- Assist clients in building and refining automated WhatsApp sales funnels.
- Optimize chatbot flows, follow-up sequences, and retargeting strategies.
- Ensure seamless CRM/API integrations for accurate lead & conversion tracking.
Revenue Growth & Upselling
- Increase client ad spend by demonstrating ROI through continuous performance improvements.
- Identify upsell and cross-sell opportunities (e.g., WhatsApp automation, lead nurturing tools).
- Collaborate with the sales team to expand existing client accounts.
Required Qualifications & Experience:
Must-Have
- 1–4 years of experience in Paid Social / Meta Ads / Ad Account Management.
- Proven hands-on expertise in Facebook Ads Manager & Click-to-WhatsApp campaigns.
- Strong analytical skills with a data-first approach to reduce CPL and boost performance.
- Experience in client-facing roles like account management, customer success, or consulting.
- Familiarity with WhatsApp Business API and marketing funnels.
- Excellent communication and strategic consulting skills.
Good-to-Have
- Experience in Google Ads, LinkedIn Ads and meta ads.
- Basic knowledge of WhatsApp automation and chatbot setup.
- Exposure to SaaS, B2B marketing, or performance-driven agency environments.
- Understanding of CRM tools and audience segmentation strategies.
- Experience from agency house will be preferred.
Required Skills
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