Senior Email Developer

Job Description

What will you do? Review creative briefs and asset files; validate content for completeness and accuracy; flag gaps and clarify requirements with stakeholders. Translate requirements into modular, reusable email components (dynamic blocks, conditional sections, repeatable lists) and maintain a scalable component library. Build robust HTML/CSS, table-based, responsive/hybrid email templates optimized for cross-client rendering, including dark mode considerations. Implement data-driven personalization using variables, tokens, conditionals, and loop-like patterns; ensure safe defaults and graceful fallbacks for missing data. Define and configure business rules for event/behavior-triggered emails and lifecycle journeys; document logic and guardrails. Prepare packages and upload content per platform requirements (assets, metadata, link tracking, naming conventions); manage versioning and releases. Establish and enforce coding standards, documentation, and QA checklists; conduct peer reviews, unit/integration checks, and support UAT. Troubleshoot rendering issues (e.g., Outlook quirks, image blocking, background images, clipping); implement bulletproof patterns for buttons and backgrounds. Ensure accessibility (semantic structure, logical reading order, alt text, color contrast) and deliverability-aware coding (clean markup, image-to-text balance, compliant footer content). Drive continuous improvement: identify redundant tasks, propose automation/templating, streamline workflows, and mentor junior developers. Stay current with platform and industry standards; complete required trainings and adhere to governance and compliance processes. What will you need? 5-8+ years of hands-on email development with a portfolio of production campaigns. Expert knowledge of HTML5/CSS3 for email, table-based layouts, responsive/hybrid techniques, and constraints across major clients. Proven experience architecting dynamic, component-based email systems at scale (conditional content, repeatable modules, data-driven rendering). Strong understanding of templating/scripting concepts for personalization (variables, tokens, conditionals, loops) and separation of data from presentation. Deep familiarity with cross-client rendering behaviors (including Outlook), dark mode strategies, image blocking, and bulletproof solutions. Solid grasp of accessibility standards for email and deliverability best practices; awareness of privacy/compliance (e.g., CAN-SPAM, GDPR). Experience with version control practices, structured QA, documentation, and organized release processes. Detail-oriented, with excellent communication and collaboration skills; comfortable working within regulated approval workflows. What do you get? Insurance Benefit Holistic Wellness Program Global Footprint Cab Facility