Senior Digital Marketing Executive

Job Description

About Cinnamon: We?re a marketing and communications agency that believes great design isn?t just about aesthetics ? it?s about intention. For over a decade, we?ve worked with national and international brands, crafting campaigns, visuals, and stories. At Cinnamon, every brief is an opportunity to shape culture, evoke emotion, and leave a mark. If you think design is a language, not just a skill ? we?re looking for you. Digital Strategy ? Develop and execute integrated digital marketing strategies for Cinnamon and its diverse portfolio of clients across industries. ? Strengthen digital presence by aligning campaigns with brand goals, positioning, and communication philosophy. ? Work closely with internal teams Creative, Strategy, Production, and Client Servicing to ensure seamless execution and measurable impact. ? Drive digital-first thinking within client campaigns, ensuring every idea ladders back to performance and brand intention. Campaign Management ? Plan, build, and execute omnichannel digital campaigns across social media, web, email, paid media, and automation platforms. ? Oversee content strategy, content calendars, and performance-led creatives tailored to each client?s brand narrative. ? Manage paid media planning and execution (Meta, Google, LinkedIn, YouTube, etc.) to deliver strong ROI. ? Ensure all campaigns maintain brand consistency, communication clarity, and meet industry-specific guidelines when required. Analytics & Optimization ? Track and report KPIs across digital channels; provide insights to optimize ongoing and future campaigns. ? Conduct refine audience targeting, and optimize conversion funnels for clients. Innovation & Trends ? Stay updated on the latest digital trends, tools, platform updates, and algorithm changes. ? Experiment with new formats (Reels, Shorts, interactive ads, chatbot experiences, landing pages) to elevate client engagement. ? Recommend fresh, creative ideas aligned with Cinnamon?s emphasis on intentional and memorable communication. Required Qualifications ? 1-2 years of experience in digital marketing (agency experience preferred). ? Strong understanding of digital platforms (Meta Ads Manager, Google Ads,, HubSpot, Web CMS tools). ? Excellent communication skills with the ability to explain strategies and insights clearly. ? Strong analytical mindset with experience interpreting campaign performance metrics. ? Ability to manage multiple brands/projects simultaneously in a fast-paced agency environment. Why Cinnamon? Because we?re not a place that churns out content. We build brands, shape identities, and communicate with intent. You won?t just be designing; you?ll be creating work that resonates. To apply, Share your resume here or send your portfolio and resume to [email protected] or message us here on LinkedIn. Let?s design stories worth remembering.