Senior Digital & eCommerce Manager – Eleanor Bowmer

Senior Digital & eCommerce Manager – Eleanor Bowmer

Up to £60,000 + Bonus

Manchester

We’ve partnered with fast-growing lifestyle brand Eleanor Bowmer, who are now looking to secure a Senior Digital & eCommerce Manager to drive the next phase of digital growth.

We’re looking for a commercial, hands-on operator who can own both paid acquisition and eCommerce performance in house.

If you’ve scaled DTC brands through performance marketing, site optimisation and smart commercial thinking - this could be the role for you.

About Eleanor Bowmer

Eleanor Bowmer is a fast-growing Manchester-based home & gifting brand, built on bold design, colour and creativity.

Founded by designer Eleanor Bowmer, the brand started as a textile and illustration studio and has grown into a recognised lifestyle brand - known for its hand-painted prints, playful patterns and feel-good products.

Everything is designed to bring joy, confidence and personality into everyday life - from statement homeware to gifting and accessories.

The brand has built a strong DTC presence alongside wholesale partnerships with major retailers, and continues to scale at pace.

What sets Eleanor Bowmer apart is the combination of:

Strong creative identity

Highly recognisable product

A loyal, engaged customer base

Now entering its next phase of growth, the focus is on building a more structured, performance-led digital engine to unlock further scale.

Check them out here: https://www.eleanorbowmer.co.uk/

Role Overview

As Senior Digital & eCommerce Manager, you will own the growth engine across:

• Paid acquisition
• eCommerce performance
• CRO and site optimisation

This is a hands-on role focused on:

• Driving customer acquisition efficiently
• Improving conversion and revenue performance
• Building a structured eCommerce roadmap
• Creating and testing at pace
• Turning data into commercial action

You’ll sit at the centre of performance marketing, eCommerce and commercial decision-making.

Main Responsibilities

Paid Acquisition & Performance:

• Own Meta & TikTok campaigns end-to-end
• Drive profitable growth and efficient scaling
• Launch and iterate high-velocity creative testing
• Optimise CAC, ROAS and overall performance
• Work closely with creative to improve output

eCommerce & Site Performance:

• Own the trading performance of the site
• Improve conversion across the customer journey
• Drive on-site optimisation, merchandising and UX
• Build and execute a clear eCommerce roadmap

CRO & Testing:

• Implement structured testing frameworks
• Run A/B tests across landing pages, PDPs and offers
• Improve conversion through continuous iteration

Commercial Ownership:

• Translate data into clear commercial decisions
• Understand how marketing drives revenue and margin
• Feed insights back into wider business decisions

Expectations

• Comfortable taking ownership in a lean environment
• High bias for action and speed
• Creative thinker with strong commercial instincts
• Able to operate with autonomy and accountability
• Thrives in fast-moving, founder-led businesses

Required Skills & Experience

• Strong experience in paid social (Meta essential, TikTok ideal)
• Experience in DTC / Shopify environments
• Hands-on operator (not purely agency management)
• Experience across CRO and site optimisation
• Strong understanding of performance metrics and growth levers

Bonus if you have:

• Experience in gifting / lifestyle / consumer brands
• Exposure to creative testing frameworks
• Experience scaling brands through £5m–£20m+

Salary & Benefits

• Up to £60,000 base + bonus
• Manchester-based (on-site 4 days a week)
• High-growth environment with real ownership
• Opportunity to shape how digital is run

If this sounds like you then hit apply or email Sam on [email protected] to find out more!

Eleanor Bowmer is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.