Senior Data Scientist - Market Mix Modelling (MMM)

Job Description

About us BLEND360 is an award-winning, new breed Data Science Solutions Company focused on powering exceptional results to our Fortune 500/1000 clients and other organizations. We are a hyper growth company?born at the intersection of advanced analytics, data and technology. BLEND360 is focused on their world-class people that help clients optimize business performance through data, technology and analytics. BLEND360 has more than 500+ employees with offices in NYC, MD, CO, CA, The Netherlands, and India. Blend360 continues to be one of the fastest growing companies, making the Inc. 5000 every year they have been in business. BLEND360 is known for our exceptional people, our get-it-done mentality, and delivering high impact and sustainable results. If you love to solve difficult problems and deliver results; if you like to learn new things and apply innovative, state-of-the-art methodology, join us at Home | Blend360 Blend360 India - Senior/Lead Data Scientist - Market Mix Modelling (MMM) in Hyderabad (zohorecruit.in) Job Description Key Responsibilities Work with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints. Translate the business program into a solvable Data Science problem; propose different approaches and their pros and cons. Identify, analyze, and interpret trends or patterns in complex data sets. Build Econometric/market mix models (MMM), multi-touch attribution models (MTA), optimize marketing spend and come-up with implementable recommendations and strategy/plan. Good written, verbal, and presentation skills with the ability to generate and present meaningful insights Manage and collaborate across teams - providing input into the solution architecture. Develop project plans including milestones, dates, owners, and risks and contingency plans. Contribute to the development of a knowledge base, build case studies, and work with new business teams to demonstrate the value of an integrated approach. Required Skills and Experience 5-7 years of professional experience in advanced data science focused on, Econometric Modeling, Marketing Analytics, Market Mix modelling, Multi-touch Attribution, Micro-segment Attribution, Unified Measurement, Marketing Budget Optimization, TV attribution etc. Experience in ML algorithms and techniques such as, OLS regression, na?ve bayes approach, linear attribution model, time decay model, Markov chains, Shapley value etc. Experience with one or more Advanced Data Science software languages. (R, Python, H2O, Pyspark, Scala, SAS). Proven ability to visualize data for influencing Comfortable with cloud-based platforms (AWS, Azure, Google). Experience with Google Analytics, Adobe Analytics, Optimizely is a plus. Experience in digital marketing a plus. Educational Qualifications Bachelor/Master?s degree in Computer Science, Computer Engineering, quantitative studies, such as Statistics, Math, Operation Research, Economics and Advanced Analytics What we Offer : Working with world class people who want to build a great company and are excited about the journey. A positive, open, and highly innovative work environment and team Entrepreneurial spirit with unlimited opportunity to grow Opportunity to work with leading global brands on exciting and impactful projects Competitive Salary Provision of Personal Accidental Insurance & Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws Paid Maternity and Paternity leave Bi-annual reviews to ensure transparency and promoting high performance culture Learning & Development ? Sponsorship of Certifications Looking forward to speaking with you. Blend360 India - Senior/Lead Data Scientist - Market Mix Modelling (MMM) in Hyderabad (zohorecruit.in)