Senior Content Writer

Job Description

Profile : Sr. Associate ? Content Writer Experience : 5+ yrs Location: GIFT City, Gandhinagar (Work From Office) Qualification: Any Graduate Shift: 10:00 AM to 06:30 PM Job Description Candidate Responsibilities: ? Create high-quality content for blogs, websites, social media, emails, and case studies, with strong expertise in social media writing, video storylines, and product video content.?? ? Write in-depth, technically sound case studies based on company projects, showcasing challenges, solutions, technology stacks, and outcomes. ? Conduct keyword research and integrate targeted keywords into content to improve SEO performance. ? Write content that resonates with diverse target audiences and manage content requirements across a wide range of clients. ? Stay updated on industry trends, technologies, and competitors to produce relevant and insightful content. ? Create compelling storylines and scripts for product or service videos that communicate value, strengthen brand presence, and engage audiences. ? Collaborate with marketing, design, and cross-functional teams to develop content strategies aligned with business goals. ? Edit and proofread content to ensure accuracy, clarity, and consistent tone and style. ? Stay up-to-date with content-writing best practices and emerging technologies to enhance content strategies. ? Use analytics tools to track and measure content performance, optimizing content for engagement and conversions. ? Should rely primarily on their own writing skills and creativity, with minimal use of AI tools to ensure originality and authenticity.?? Candidate Requirements: ? 5+ years of experience in content writing, content curation, and/or editing. ? Excellent command over written and verbal English. ? Strong passion and ability to create SEO-focused and internet-optimized content. ? Ability to communicate clearly with both tech-savvy audiences and laymen, switching tone as needed. ? Experience in producing content for websites, blogs, social media content & case studies, especially IT-related, is required.