Senior Brand Manager - Home Care

About Us

Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different.

As a technology and engineering pioneer, we currently operate in the categories of Floor Care, Environmental Control, Personal Care, Lighting and Professional (‘Airblade’ hand dryers).

About The Role

Dyson is looking for a candidate who will be a part of the India marketing team and be a long term asset to the India organization. This candidate will deliver and execute an integrated marketing and operations plan that builds the Floor Care, Environmental Care, Lighting, Airblade categories and reputation of Dyson in market. The role will report into the Head of Marketing for India.

This will be an individual contributor role with an exciting opportunity to lead exponential growth plans year-on-year. The role provides the unique opportunity of category building in a complex market fueled by significant behavioral & market changes in recent times.

Position Summary - Key Responsibilities

Devise category strategy & deliver on plans with execution excellence

• Understand the category & business via in-depth consumer & category insights, digital & e-commerce landscape & retail understanding.
• Develop category strategy including portfolio/range plan, pricing strategy, consumer offerings, consumer activations, and campaigns based on in depth understanding of the various categories and Dyson’s global NPD portfolio and campaigns.
• Develop and execute the plans in-line with marketing strategy to hit share growth, funnel metrics and P&L targets (top-line and bottom-line).
• Manage the category budget and annual planning process (complete ownership).
  
  
  

Develop communication strategy and lead to execute media plan (primarily digital media)

• Develop communication strategy, brief to creative/messaging, and support creative production & adaptations including global approval on claims.
• Convert communication strategy into media plan in collaboration with the media team.
• Work closely and collaborate with internal PR and other cross-functional teams to deliver against plans.
• Review effectiveness and efficiency of media spending and propose on-going optimizations.
  
  
  

Work closely with Marketing Manager to deliver the Product Initiatives (Launches, Promotions, other)

• Develop project calendar and manage resources; Engage everyone on aboard, both internal/external to drive successful launch.
• End-to-end project management & ownership of all NPD launches.
  
  
  

Other Key Responsibilities

• Development of long-term vision and short, medium & long-term strategy for the category
• Help with creation of product/proposition/ranging road-map in partnership with Global Commercial teams.
• Collaborate with various cross-functional teams internally and externally (partners) including working seamlessly global & regional teams.
  
  
  

About You:

• Past FMCG/FMCD experience, experience in ‘category creation’ and scale-up will be preferred
• MBA from a premier B-school is preferred;
• 6-8 years’ experience in a marketing led company (FMCG/Consumer Technology);
• Driven by a strong desire to win and ‘making things happen’
• Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks
• MUST be passionate about Technology AND Marketing;
• Extremely strong with execution and ability to own + drive (with cross-functional stakeholders) - Detail oriented, plan and materials produced must be meticulously executed;
• Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through;
• Problem solving, must be able to critically and actively analyze situations, spot issues, and present viable solutions.
• Intelligent, independent thinker, strong aptitude in analytical thinking, rational, and prompt; strong with data analysis, MS Excel & MS PowerPoint
• Engineering spirit, direct and to-the-point, tenacious, constantly evolves and learns by repetition and trial and error to arrive at better and better solutions; Engineering background would be a definite plus;
• Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders.
  
  
  

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.