Senior Associate- Influencer Marketing

About Company 

Social Current is a neo-digital company that believes in the power of social and digital media and lives by it 24x7, 365 days. 

Founded in 2022, by Rahul Ghosh, a PR and Influencer Marketing specialist, Social Current is a new age digital solution provider that comes with a rich expertise in the vast world of social and digital media, right from strategizing to offering consultancy and executing digital campaigns.

Roles & Responsibilities

Planning & Strategy: 

• Build a strategic plan for time management each week to foster effective use of time and achieve monthly, quarterly and annual KPIs
• Developing and maintaining client relationships
• Present plans & briefs to internal stakeholders

Creator Management: 

• Manage creator communication, including but not limited to content creation, calendar management and business outreach 
• Develop innovative and creative strategies for marketing campaigns

Campaign Management:

• Execution of marketing campaigns, ensuring campaign KPIs and deliverables alignment with brand objectives
• Reporting & Analysis - Collate and organize debriefing reports 

Team Management:

• Oversee the managing associates & ensuring effective workflow

 Skills Required 

• Minimum 2.5 years of experience only in influencer marketing
• Excellent verbal and written communication skills
• Proficiency in MS Suite (excel, docs, ppt, etc) and basic editing softwares such as canvas 
• Experience in campaign planning; creative thinker with the ability to develop innovative marketing strategies
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Sound knowledge and understanding of social media dashboards and analytics; have a proven ability to analyze data and think critically