Senior Associate - CRM Data

Summary:

As a CRM Data Senior Associate, you’ll be more than a data steward, you’ll be a builder of scalable, high-quality CRM data foundations that power our sales and marketing success. In this role, you’ll own the operational heartbeat of our CRM: loading, transforming, cleansing, and monitoring data at scale to ensure it’s accurate, compliant, and actionable. You’ll work closely with CRM Platform & Technical lead — gaining visibility into how data fuels our go-to-market strategy and the technology that supports it. You’ll also be a key contributor to high-impact projects, such as data mapping and large-scale data loads during acquisitions, where clean, well-structured data is essential to smooth integration.

Location: Bangalore, Kolkata

Responsibilities:

Data Governance & Quality Monitoring:

• Monitor CRM and integrated system data to ensure accuracy, completeness, and compliance with governance standards.
• Conduct regular audits to detect duplicates, inconsistencies, and anomalies in CRM and inbound integration feeds.
• Track and report on data quality KPIs, recommending improvements and automation opportunities.
• Enforce business rules, privacy requirements, and compliance standards across data workflows

Data Load, Transformation & Cleanup:

• Perform large-scale data imports, exports, and mass updates.
• Lead data mapping, transformation, and loading efforts for strategic projects, including acquisitions and platform migrations.
• Apply transformation logic to standardize and prepare data for use across integrated platforms.
• Lead mass cleanup initiatives to eliminate duplication and correct inaccuracies.
• Develop repeatable processes and documentation to support scalable, high-quality data operations.

Integration & Platform Support:

• Monitor and troubleshoot data coming from integrated systems (e.g., marketing automation, external data providers) into CRM.
• Partner with IT and platform teams to maintain seamless data flow and resolve integration data issues quickly.
• Help manage the SQL database that supports CRM, including creating, optimizing, and maintaining queries for reporting and data quality initiatives.
• Monitor and verify that Azure Synapse data processes execute correctly, proactively identifying and resolving any failures or delays.
• Support platform testing and UAT for changes that affect CRM data structures or integrations.
• Create enablement materials and train users on CRM data handling best practices.

Skills:

• Exceptional SQL skills with a focus on data analysis, transformation, and query optimization
• Proven ability to perform data maintenance at scale with large, complex datasets with experience analyzing the data using tools such as Excel, Power Query, and Python
• Real world hands-on experience with ETL or data integration tools; familiarity with APIs and automation workflows is a plus
• Understanding of data governance, data privacy, and compliance standards
• Exposure to CRM integrations with marketing automation or customer data platforms
• Comfort working with reporting tools (e.g., Power BI, Tableau, CRM-native analytics) to visualize data trends
• Strong problem-solving skills and ability to design repeatable, scalable data solutions
• Excellent communication skills with the ability to work across technical and business teams
• Detail-oriented mindset with a passion for clean, accurate, and actionable data
• Experience in Agile environments and working with cross-functional stakeholders
• Experience with Azure DevOps or similar project management tools to track data-related tasks and sprints
• Adaptability and eagerness to stay current with evolving data technologies and best practices
• Strong communication skills with commitment to delivering service excellence for system users and stakeholders.

Education / Professional Experience/ Qualifications

• Bachelor’s degree in Information Technology, Business Analytics, Computer Science, or related field
• 3+ years of experience working with CRM platforms (e.g., Microsoft Dynamics) in a data-focused role