Senior Art Director

Company Description Passio Communications is a 360-degree integrated marketing agency where passion and innovation drive every branding and marketing initiative. The team combines digital marketing expertise, branding strategy, and creative design to deliver impactful results for clients across Dubai, the UAE, and Kerala. Passio specializes in custom web design, UI/UX, logo and packaging design, and comprehensive digital campaigns that elevate online presence. The agency focuses on transforming brand narratives into distinctive visual and strategic experiences that stand out in competitive markets. Joining Passio means collaborating with a diverse, creative team committed to turning bold ideas into successful brand stories.

Role Description As a Senior Art Director at Passio Communications, you will lead the visual direction for integrated marketing campaigns, from concept development through final execution. You will oversee creative projects, guide design teams, and collaborate with copywriters, strategists, and digital marketers to ensure cohesive, high-impact brand experiences across print, digital, and experiential platforms. Daily responsibilities include developing visual concepts, reviewing and refining design work, presenting creative proposals to internal teams and clients, and ensuring all deliverables align with brand guidelines and campaign objectives. You will also mentor junior designers, manage timelines, and coordinate closely with project managers to maintain quality and consistency across all assets. This is a full-time, on-site role based in Kochi.

Qualifications

• Candidates should possess strong Creative Direction and Art Direction skills, with a proven ability to lead concept development and visual storytelling.
• Candidates should possess Branding and Graphic Design skills to build and maintain cohesive brand identities across multiple channels.
• Candidates should possess expertise in Graphics and visual composition, including mastery of industry-standard design tools (e.g., Adobe Creative Suite).
• Candidates should possess experience in integrated marketing or advertising environments, managing multi-channel campaigns and collaborating with cross-functional teams.
• Candidates should possess strong presentation and communication skills, with the ability to explain creative rationale and respond constructively to feedback.
• Candidates should possess a portfolio demonstrating high-quality design work for diverse brands, preferably including digital, web, and packaging projects.
• A relevant degree or diploma in Design, Visual Communication, Fine Arts, or a related field, or equivalent professional experience, is beneficial.
• Experience mentoring designers, managing multiple projects simultaneously, and working in fast-paced agency settings is an added advantage.

Core Responsibilities

 Translate creative briefs into campaign concepts, art direction routes, key visuals, layouts, and production-ready creative

systems.

 Lead the visual direction for brand campaigns, social media campaigns, performance ads, print collaterals, OOH adaptations,

retail creatives, pitch decks, and film/motion assets.

 Develop KV + adaptation ecosystems with a clear master visual language across platforms and formats.

 Create mood boards, reference boards, visual treatments, mock-ups, AI prompt direction, frame references, and campaign

presentation routes.

 Review and guide visualizer/designer outputs to improve layout, typography, colour, composition, hierarchy, and brand

consistency.

 Prepare client-ready presentations with strategic logic, route options, visual rationale, tonality references, and application mock-

ups.

 Support photoshoots/video shoots by guiding references, composition, frame aesthetics, wardrobe/prop mood, set styling, pack

placement, and output expectations as required.

 Guide motion and editing teams on design-to-motion translation, supers, visual hierarchy, transitions, end cards, and layout

systems.

 Collaborate with copy, motion, content/strategy, account, media, AI, and production teams to ensure cohesive final output.

 Maintain organized editable files, export sets, version control, file naming, source links, and production handovers.

 Identify creative gaps, improve brand presentation quality, and proactively suggest visual improvements beyond the brief.

 Build stronger design standards within the team through reviews, references, learning sessions, and practical feedback.

Role Expectations & Performance Indicators

Role Expectations

 Own campaigns, not just layouts.

 Think in systems: master KV, adaptation rules, visual

hierarchy, and brand consistency.

 Bring visual POV to every brief: references, mood, style,

route, and execution clarity.

 Guide juniors with clarity instead of only correcting outputs.

 Balance creativity with speed, deadlines, client requirements,

and production limitations.

 Maintain calm ownership during feedback-heavy or urgent

campaign cycles.

Performance Indicators

 Creative route strength and approval rate.

 Quality of design craft, layout discipline, and visual hierarchy.

 Consistency across campaign adaptations and brand assets.

 Quality of presentations, mock-ups, mood boards, and visual

rationales.

 Reduction in avoidable revisions and production errors.

 Team guidance, feedback quality, and creative collaboration.

Skills & Tools

Core Software Adobe Photoshop, Illustrator, InDesign, Figma. Added advantage: After Effects basics,

Premiere basics, Blender/3D mock-up tools, AI image/video tools.

Creative Understanding Art direction, campaign thinking, visual storytelling, typography, layout systems, grids, brand

tonality, composition, colour, image-making, shoot references, retail communication, and

digital-first design.

Production Understanding Digital specs, print specs, OOH formats, retail visibility, packaging basics, artwork hygiene,

export settings, motion handoffs, AI production references, and shoot/mood-board preparation.

Soft Skills Communication, ownership, presentation ability, mentoring, multitasking, feedback handling,

problem-solving, cross-team coordination, and deadline discipline.

Added Advantage AI-assisted design workflows, prompt writing for visual exploration, mock-up/3D preview tools,

photography/film visual sense, basic motion sense, and campaign pitch experience.

Preferred Experience

 3-6 years of experience in advertising, design, digital, retail, branding, or integrated creative communication.

 Experience in developing campaign KVs, digital campaigns, print/OOH adaptations, presentation decks, and brand visual

systems.

 Ability to work across multiple clients and categories with strong speed, visual judgement, and ownership.

 Portfolio demonstrating campaign thinking, design craft, brand consistency, and art direction maturity.