Senior Analyst

Job Description

Are you a data-driven commercial analyst who thrives on turning insight into action?

Do you enjoy shaping analytics foundations within a business that’s modernising its digital ecosystem?

Do you want to play a pivotal role in building the analytical capabilities of a heritage brand as it grows its ecommerce presence?

MacGregor Black is partnered with a globally recognised lifestyle brand to appoint a Senior Analyst, based in New York.

As the Senior Analyst, you will build, own, and elevate the digital analytics function - providing meaningful insights that drive ecommerce performance, customer acquisition, and commercial growth across digital channels.

Key Responsibilities:

• Own digital performance analysis across ecommerce, marketplace, and digital retail channels.
• Develop reporting frameworks that turn data into actionable commercial insight for trading, marketing, and leadership teams.
• Analyse customer behaviour, onsite performance, conversion pathways, and funnel efficiency to identify opportunities for optimisation.
• Translate complex datasets into clear narratives that inform trading decisions, merchandising strategies, and digital investment priorities.
• Partner cross-functionally with Ecommerce, Digital Marketing, Merchandising, and Finance to support forecasting, planning, and KPI alignment.
• Implement and refine analytics tooling (e.g., GA4, Looker, data visualisation platforms) ensuring consistent, accurate measurement.
• Build dashboards and automated reporting that elevate visibility of channel performance across the organisation.
• Monitor trends, competitor insights, and industry benchmarks to provide strategic recommendations.
• Support the Director of Ecommerce in shaping digital strategy with robust, insight-led analysis.

What We’re Looking For:

• Proven experience in ecommerce, retail, CPG, or consumer/lifestyle brands (brand-side or agency).
• Strong analytical capability with deep experience across digital performance metrics, ecommerce KPIs, and customer behaviour analytics.
• Advanced proficiency in analytics tools (GA4, dashboards, BI tools, SQL a plus).
• Ability to interpret complex data and translate into commercial storytelling.
• Strong communicator, confident presenting insights and recommendations to senior stakeholders.
• Experience in fast-paced environments where priorities shift and speed is essential.
• A proactive mindset—comfortable building frameworks and processes in a maturing digital organisation.

Please contact Gabby Zachrisson for more information today.