Senior Analyst

Job Description

About ISOCRATES Inc Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution?? iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model that scales, benefiting from continuous reinvestment in technology and specialized training. About MADTECH.AI Inc MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you?re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data, centralizing decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Job Description Senior Search Campaign Manager will be responsible for implementing Paid Search (SEM) campaigns for clients. The Sr. Search Campaign Manager must quickly understand and support initiatives that will contribute to the goals and success of client campaigns by providing optimization recommendations and implementations to increase brand value. Job Description We are looking for a Senior Search Analyst, Search who is responsible for setting up SEM and campaigns. The Sr. Search Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This role will be responsible for setting up campaigns, ad groups, ads, keywords and monitoring Search campaigns. Roles And Responsibilities Managing the day-to-day campaign activities such as setting up new campaigns, reviewing existing campaign performance and performing quality checks. Making sure each and every campaign is Self QA?ed thoroughly as per the QA checklist. Suggest improvements to QA checklists or process documents. Being very proactive in identifying any gaps in client requirements, assets and communicating those back immediately to the clients. Being very efficient in monitoring the campaigns and any other tasks assigned by the team lead. Work on daily/weekly/monthly reports for client as well as internal as per the requirement. Attend daily scrum meeting with the team. Attend trainings, train junior analysts. Track utilization data on a day-to-day basis using Jira or any client suggested platforms Requirements 3 years? experience in Search Engine Marketing (SEM), and Social Media Marketing is an added advantage Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool Experience working with search marketing tools such as SA 360, Google Adwords and Microsoft Ads (Bing) Reporting and analytics tools such as Google Analytics, SEMRush, Ahrefs, Google Data Studio tools Qualifications BSc/Diploma/BE computer science or BCA/MCA computer science or similar computer and internet education is preferred