Senior Ads Strategist – II (SAS-II)

Role Overview

At Tealbox Digital, this role combines paid media craft execution with end-to-end account

ownership. You will own 1–2 accounts independently across Meta Ads and Google Ads.

This is a senior IC craft role focused on execution depth, hypothesis-driven testing, and

mentorship of junior strategists. You will not own platform strategy (that's the SAS-III) and you

will not own client conversations (that's the AM). What you do: build campaigns from the

playbook, test creative, optimize bid strategy, read learnings, and ship.

About Tealbox Digital

Tealbox is a paid media agency working with B2B SaaS and DTC brands. We focus on Meta

Ads, Google Ads, and YouTube, with an emphasis on:

• Measurable outcomes
• Structured decision-making
• Clear written communication

We operate as a lean, craft-focused team where depth in core platforms is prioritized over

breadth.

What You'll Own

1. Account Execution (End-to-End)

• Own one account end-to-end — campaign structure, audience strategy, bid
• management, creative rotation
• Make optimization calls without asking permission
• Read the playbook and execute
• Bring platform questions to the SAS-III, scope questions to the AM

2. Test Cadence

• Run 4–8 tests per quarter, hypothesis-driven
• Brief creative partners and design test matrices
• Read results, extract learnings, write learning memos
• Defend your test designs in weekly craft reviews

3. Weekly Campaign Optimization

• Bid adjustments, placement strategy, audience overlap fixes, and creative rotations
• Spot trends before they become problems
• Submit a weekly platform performance memo

4. SAS-I Mentorship

• Review SAS-I builds before they go live
• Answer their platform questions
• Run biweekly 1:1s on craft skill development

5. Weekly Craft Reviews

• Friday craft reviews with SAS-III and SAS-I
• Show your builds, defend your test designs, and get pushed on your thinking
• This is how you level up

What You Bring to the Table

Platform Expertise

• 3–5 years hands-on paid-media experience (agency or in-house)
• Strong fundamentals on both Meta Ads and Google Ads
• Have built campaigns, not just managed them
• Can audit an account on either platform and spot the obvious problems

Test Design Thinking

• Hypothesis-driven approach to testing
• Can isolate variables cleanly (or confound them with explicit reasoning)
• Can read results and extract real learning
• Has examples of tests that failed and what they taught

Curiosity

• Sees platform changes and asks, "What does this mean for our playbook?"
• Reads platform updates and thinks about how to test for them
• Doesn't accept defaults without a reason

Written Clarity

• Test briefs are clear
• Learning memos help others learn
• Can explain decisions plainly
• Willingness to Be Taught
• Defends thinking with logic, but changes mind when logic is better
• Not fragile under feedback
• Treats SAS-III mentorship as a growth opportunity, not approval gates

What You Don't Need

• Principal-level platform mastery (that's SAS-III work)
• Client-facing responsibility (that's the AM)
• YouTube depth (we'll teach you under SAS-III guidance)
• P&L ownership
• People-management experience

Compensation

₹15–24L (Fixed + Variable, 70/30 mix)

How We Work

• Decisions are backed by structured thinking, not assumptions
• Written communication is a key part of how we operate
• Platform expertise is expected to stay current through hands-on work
• Roles are clear: SAS owns craft; AM owns commercial; Analyst owns data