Search Engine Optimization Specialist

Company Description

The Jwel is a premier brand specializing in exquisite jewelry designs and exceptional craftsmanship, offering a unique blend of traditional and contemporary collections. Known for its dedication to quality and design innovation, The Jwel aims to inspire confidence and elegance in every customer. Headquartered in West Bengal, India, the brand prides itself on creating timeless pieces that go beyond adornment, symbolizing individuality and self-expression. At The Jwel, we prioritize excellence, integrity, and customer satisfaction in every aspect of our service and operations.

Role Description

This is a full-time, Remote role for a Search Engine Optimization (SEO) Specialist located at The Jwel headquarters in West Bengal, India. The SEO Specialist will be responsible for planning and implementing SEO strategies to optimize web pages and improve their search engine rankings. Day-to-day tasks include performing keyword research, conducting SEO audits, executing link-building strategies, analyzing web analytics, and carrying out on-page SEO optimization to drive organic traffic and enhance online visibility.

Qualifications

• Strong skills in Keyword Research and On-Page SEO optimization techniques
• Experience in conducting comprehensive SEO Audits and implementing recommendations
• Proficiency in Link Building strategies to improve domain authority
• Understanding of Web Analytics tools (e.g., Google Analytics) to measure and analyze website performance
• Excellent analytical thinking and problem-solving abilities
• Ability to stay updated with the latest SEO trends and best practices
• Bachelor's degree in Marketing, Communications, or a related field
• Familiarity with the e-commerce or luxury goods industry is a plus