Search Engine Optimization Specialist( SEO)

Job Description

SEO Specialist ? B2B & B2C Growth Location: Gurugram (Onsite) Experience: 3?5 years Working Days: 6 days/week (2 Saturdays WFH, 2 Saturdays onsite) About Visa2Fly Visa2Fly is on a mission to eliminate the friction from global travel. Our AI-powered platform offers a seamless, end-to-end visa and travel documentation experience?serving both individual travelers and enterprise clients. From visa processing to insurance and itinerary support, our products are trusted by families, professionals, and businesses alike. Role Overview As an SEO Specialist at Visa2Fly, you'll play a critical role in scaling organic growth across our B2C and B2B platforms. You'll own the SEO strategy end-to-end?driving visibility, search rankings, and qualified traffic through a mix of technical SEO, content optimization, and competitive analysis. This role demands a strong analytical mindset, creativity, and a deep understanding of search engine dynamics. What You?ll Do ? Plan and execute the overall SEO strategy across both B2C (consumer visas, travel content) and B2B (corporate travel/HR visa solutions) verticals. ? Perform in-depth keyword research, site audits, and competitor benchmarking to identify growth opportunities. ? Optimize existing website pages, landing pages, and blogs for better crawlability, indexability, and rankings. ? Collaborate with content, design, and product teams to implement SEO best practices across campaigns and site structure. ? Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. ? Drive backlink strategies, domain authority growth, and local SEO for geo-targeted pages. ? Stay up to date with algorithm changes and search trends to ensure long-term SEO health. What We?re Looking For Core Skills ? 3?5 years of hands-on SEO experience (preferably in startups or high-growth D2C/B2B environments). ? Proven success in improving keyword rankings, organic traffic, and conversion rates. ? Strong grasp of on-page, off-page, and technical SEO. ? Familiarity with SEO tools: SEMrush, Ahrefs, Screaming Frog, Moz, Google Tag Manager. ? Understanding of HTML/CSS, site architecture, schema markup, and Core Web Vitals. Bonus Points ? Experience in travel-tech, fintech, or B2B SaaS domains. ? Prior collaboration with content teams or experience in content-led SEO strategies. ? Knowledge of WordPress or other CMS platforms. Why Join Us? ? High Impact: Your strategies will directly influence traffic, lead generation, and revenue across both consumer and enterprise funnels. ? Ownership: Lead SEO from the front with full autonomy and cross-functional support. ? Learning & Growth: Exposure to a fast-paced environment where your insights shape real outcomes. ? Flexible Culture: 2 WFH Saturdays/month and a collaborative team that values smart, data-driven work.