Search Engine Optimization Specialist

Job Description

Job description OLBUZ is a Google Premier Partner agency with over decade of experience working with all sizes of accounts. Position : Search Engine Optimization - Mid Level Location : Ahmedabad ( Full-time - Onsite) Qualification : Any Degree (Technical preferred) Experience : 3+ years Reports to : Manager Job Responsibilities Create and implement strategy for on-page and off-page search engine optimization Provide SEO analysis and recommendations on structure of website (elements, URLs, metadata etc) Implement link building campaigns & Conduct keyword research to identify relevant keywords and phrases for targeted content in coordination with SEO goals Understanding Google?s latest algorithms and optimizing the website accordingly Competitive analysis & basic knowledge of HTML,CSS Administer search engine tools (XML sitemaps, webmaster tools) for purposes of diagnostic reporting and analysis Attain key performance indicators such as reducing the website bounce rate increasing time on the page or improving conversion Perform keyword research to optimize existing content and discover new opportunities Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues Stay up-to-date with the latest SEO trends and best practices, and make recommendations for updates and improvements to the website Report on SEO progress and performance to stakeholders, including the development and presentation of detailed reports Desired Candidate Profile Collaborate with marketing & development teams 3 - 4 years of experience in planning & implementing SEO Familiarity with HTML, CSS, Javascript Knowledge of ranking factors and search engine algorithms Hands on experience in SEO Tools like Ahrefs, SEMRUSH, Google keyword Planner, Keyword tool.io Excellent communication, collaboration and project management skills Ability to adapt quickly in fast-paced environments Up-to-date with the latest trends in SEO Should have implemented latest SEO strategies to increase website ranking. Ability to analyze competitor strategies for SEO (link building, content, social media etc.) and recommend changes in our strategy