Search Engine Optimization Executive

Department: Digital Marketing

Organization: Chandigarh University

Location: Mohali, Punjab

Employment Type: Full-time

Job Overview

Chandigarh University is looking for a result-oriented SEO Executive to manage and improve the university’s organic search presence. The candidate will be responsible for implementing SEO strategies, keyword optimization, website audits, and improving search rankings to increase website traffic and student inquiries.

Key Responsibilities

• Perform keyword research to identify high-ranking opportunities related to university programs and education searches.
• Optimize on-page SEO elements such as meta tags, headings, URLs, and content structure.
• Conduct technical SEO audits and coordinate with the development team for improvements.
• Monitor and improve organic traffic, keyword rankings, and website performance.
• Manage off-page SEO activities including backlink building and directory submissions.
• Track performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Analyze competitor SEO strategies and implement improvements.
• Work with the content team to ensure SEO-friendly blog and website content.
• Prepare weekly and monthly SEO performance reports.

Required Skills

• Strong knowledge of On-page, Off-page, and Technical SEO
• Experience with keyword research and competitor analysis
• Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest)
• Understanding of Google algorithms and ranking factors
• Basic knowledge of HTML, website structure, and CMS platforms (WordPress)
• Good analytical and reporting skills

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field
• 2 – 4 years of experience in SEO or Digital Marketing preferred
• Experience in education/edtech industry will be an advantage

Key Performance Indicators (KPIs)

• Improvement in organic traffic
• Increase in keyword rankings
• Growth in website leads and inquiries
• Quality backlink acquisition

Preferred Traits

• Strong analytical mindset
• Good communication and teamwork skills
• Ability to work in a fast-paced marketing environment

Interested candidates can share CV at 8699692787.

Regards

Riya Sharma

Sr. Executive HR