Salesforce Marketing Cloud (Sales/Service Cloud)

Job Description

About Us: VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R ? two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices ? powered by deep data and technology experience. For more information, visit www.vml.com Job Title: Marketing Technology Solution Consultant Location: Mumbai Job Summary: We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth. Key Responsibilities: Salesforce Sales/Service Cloud Hands-on experience with Sales/Service Cloud Knowledge of Apex, Visualforce and other Salesforce development technologies. Understanding of Salesforce data model, including standard and custom objects, relationships and fields. Experience working with Flows, Apex jobs, triggers, job schedulers Integrate Salesforce with other third-party applications and systems using APIs and web services Solution Design & Implementation: Conduct discovery sessions with client teams for understanding requirements and the current solution setup. Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions Conduct platform assessments and recommend optimal marketing technology stacks Create technical documentation, solution architecture diagrams, and implementation roadmaps Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein) Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript Build automations and data management using SQL. Technical Integration & Analytics: Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL Design data integration strategies ensuring seamless data flow across marketing technology stack Build and manage audience segments, data extensions, and customer profiles Analyze campaign performance metrics and provide actionable optimization insights Conduct A/B testing strategies to improve engagement rates and ROI Client Management: Serve as primary technical point of contact for marketing technology initiatives Stay current with platform updates, new features, and industry best practices Experience: 6-8 years in marketing technology consulting or solution implementation Strong hands-on experience with Salesforce Marketing Cloud + Salesforce Sales/Service Cloud Experience in marketing automation strategy and multi-channel campaign orchestration Technical Skills: Proficiency in JavaScript, HTML, CSS and web development concepts Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL Strong understanding of API integrations and data management Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Soft Skills: Excellent problem-solving and analytical abilities Strong communication skills for technical and non-technical audiences Certifications (Optional): Salesforce platform Developer 1 certification would be good to have