Sales Team Lead

Key Responsibilities:

1.Personal Sales Contribution:

•  Maintain an active personal selling role alongside team management responsibilities.
•  Meet an individual daily sales or revenue target set by the Sales Manager.
•  Personally bridge any shortfall in the sub-team's daily revenue commitment through your own sales effort when required.
•  Demonstrate the sales behaviours and call standards you expect from your team.

2. Team Performance Management:

•  Monitor the daily activity of each BDE in your sub-team calls made, connections achieved, talk time, and revenue generated.
•  Track individual KRA progress in real time throughout the day; do not wait for end-of-day reports to identify problems.
•  Intervene early when a team member is falling behind offer guidance, support, or escalate as appropriate.
•  Ensure every BDE submits their daily revenue or activity commitment to you on time each morning.
•  Consolidate sub-team commitments and forward the summary to the Sales Manager within the agreed window.

3. Intraday Reporting:

•  Provide mid-day performance updates to the Assistant Manager covering each BDE's progress against target.
•  Submit an updated sub-team revenue projection to the Sales Manager ahead of the afternoon management check-in.
•  Compile and submit a final sub-team KRA achievement report at the close of each day.
•  Flag shortfalls proactively along with the steps you have taken or plan to take to address them.

4. CRM & Activity Discipline:

•  Ensure all BDEs log their call activity in the CRM accurately and in real time throughout the day.
•  Conduct spot checks to verify data quality and flag discrepancies to the Assistant Manager.
•  Use CRM and call dashboard data to have informed, evidence-based conversations with BDEs about their performance.

5. Lead Feedback Management:

•  Collect structured feedback from BDEs on the quality of leads assigned wrong numbers, irrelevant profiles, duplicates, or strong-performing sources.
•  Consolidate feedback and share actionable insights with the Sales Manager to support campaign and lead quality improvements.

6. Coaching & Development:

•  Conduct regular in-the-moment coaching with BDEs on pitch quality, objection handling, call structure, and follow-up discipline.
•  Identify skill gaps within the sub-team and flag training needs to the Sales Manager or HR.
•  Create a positive, high-accountability team environment where performance standards are understood and respected.
•  Recognise strong performers and support underperformers with structured improvement plans in collaboration with management.

7. Escalation & Communication:

•  Act as the primary point of contact for BDEs on operational and performance issues during the shift.
•  Escalate persistent underperformance, attendance concerns, or conduct issues to the Assistant Manager promptly.
•  Communicate any lead shortages, CRM or tool outages, or operational blockers to management immediately do not absorb problems silently.

What We Are Looking For:

Essential Requirements:

•  2 - 4 years of experience in inside sales, telesales, or EdTech student counselling.
•  Demonstrated track record of consistently meeting or exceeding individual sales KRAs.
•  Comfort working with CRM tools and call dashboards to monitor and manage daily activity.
•  Strong verbal communication skills in English and at least one regional language.
•  Ability to manage multiple people, prioritise under pressure, and stay composed in a high-volume sales environment.
•  High personal accountability someone who owns both their own numbers and their team's outcomes.

Preferred:

•  Prior experience in a senior BDE, team mentor, or supervisory role in a sales team.
•  Exposure to EdTech, higher education, or professional upskilling sales cycles.
•  Familiarity with student or professional decision-making processes fee objections, career anxiety, course comparison.
•  Experience working within a structured, KRA-driven sales environment.