Sales & Marketing Engineer

Job Description

Company Overview We are a leading manufacturer of advanced Testing and Laboratory Equipment including NDT Instruments, Compression Testing Machines, Humidity Chambers, Hot Air Ovens, Civil and Aggregate Testing Equipment, and more. Our solutions cater to various industries, research organizations, and educational institutes. We are seeking a dynamic and technically skilled Sales and Marketing Engineer to act as the bridge between our cutting-edge testing technologies and our customers? application needs. This is a highly field-intensive role requiring strong technical knowledge, excellent client-facing capabilities, and the ability to conduct regular customer visits. Key Responsibilities 1. Field Sales & Customer Engagement (Primary Focus) Technical Site Visits: Conduct frequent and planned visits across the assigned territory (approx. 50?60% travel) to meet R&D Managers, QC Engineers, Procurement Teams, and other stakeholders. Hands-On Demonstrations: Transport, set up, and demonstrate testing equipment at customer sites and company demo centers; address technical questions confidently. Consultative Selling: Understand customer testing needs in detail, including compliance requirements with standards such as ASTM and ISO. Relationship Management: Build strong, long-term relationships with technical decision-makers and influencers. Opportunity Management & Closure: Manage the complete technical sales cycle?from lead generation to negotiation and closing?while preparing and explaining complex technical quotations. 2. Marketing & Business Development Market Intelligence: Collect and report field insights regarding competition, customer requirements, and emerging trends to support product development. Technical Marketing Content: Create technical sales materials, application notes, presentations, and field-ready documents. Events & Exhibitions: Represent the company at trade shows, technical workshops, and industry exhibitions at regional and national levels. 3. Solution Engineering & Documentation Proposal & Tender Preparation: Draft accurate and commercially competitive proposals, quotations, and tender submissions covering specifications, performance guarantees, and timelines. Technical Coordination: Serve as the communication link between the customer?s technical team and internal engineering/service teams to ensure smooth installation, commissioning, and after-sales support. Required Qualifications Education: Diploma or Bachelor's degree in Mechanical, Electrical, Instrumentation, Industrial, or related Engineering fields. Experience: 3?5 years of proven technical field sales experience, preferably in testing or laboratory equipment. Field Readiness: Valid driver?s license, willingness to travel extensively, and experience managing a sales territory. Communication Skills: Strong ability to deliver persuasive technical presentations and explain complex solutions to both technical and non-technical stakeholders. Preferred Skills Proficiency with CRM tools (Salesforce, ERP systems) for territory and pipeline management. Existing network within targeted industries such as manufacturing, R&D labs, educational institutes, and testing facilities. Practical, hands-on familiarity with testing and laboratory instruments.