Sales Executive – HORECA / Institutional

Job Description

This role is with METRO Cash & Carry India Ltd. (a unit of Reliance Retail)

Job purpose: Increasing sales of relevant articles amongst HORECA (Hotels, Restaurants, Caterers) & Institutional customers

Job dimensions: Planning daily and weekly visit to the customers and acquisition of new customers in the assigned area

Key Responsibilities & Accountabilities

Creation of daily and weekly sales plan and order lists

Diligently follow the customer visit plan every day

Managing the accounts of 80 -140 customers

Interacting with customers regularly and developing relationship with them

Identifying bulk order opportunities and capitalizing on them

Increase the number of buying customers and basket size of customer

Identifying and rectifying de-growth amongst the customers

Enrollment and tagging of new customers with sales potential

Understanding customers business and recommending articles to them

Coordinating with logistics and full-service desk for delivery

Assisting visiting customers with their purchase from the store

Ensuring timely delivery of orders and managing bulk orders

Coordinating with internal stake holders for special pricing

Continuously updating knowledge about articles and offers

Coordinating with customers for orders during Invoice level promotions

Track customer wise sales and keep a check on customer balance

Identify customers with a high sales potential and get them tagged

Achieving sales & margin target month on month & annually

Promote sales of private label products in the upcountry market

Assisting customers with festive gifting options from Metros catalogue

Finding potential customers who can use metros festive gifting offerings

Coordinating with main cash team for payment processing.