Sales Coordinator / Business Development Executive

Actively Reviewing the Applications

Vidya Wires

India, Anand, Gujarat Full-Time On-site

Posted 5 days ago • Apply by April 2, 2026

Job Description

Job Purpose

To lead and oversee the overall sales coordination process, ensuring seamless communication between Sales, Production, Dispatch, Accounts, and Customer Service teams. You will play a pivotal role in order processing, planning, tracking, and ensuring timely delivery of products to customers, while maintaining high accuracy, documentation standards, and customer satisfaction.

Key Responsibilities

Lead Generation & Client coordination:
Conduct targeted research to identify potential clients and qualify high-value leads.
Use CRM tools to track prospects, manage pipelines, and ensure consistent follow-ups.
Initiate outreach through calls, emails, and social platforms to generate new business opportunities.
Coordinate with clients to understand their needs and schedule meetings or demos efficiently.
Maintain clear communication between teams and clients to ensure smooth onboarding and long-term relationships.
Sales Coordination & Order Management:
Oversee end-to-end sales coordination from sales order entry to invoice generation and dispatch.
Ensure all sales orders are accurately entered in the MS Navision BS 365 ERP / Rattus software and properly communicated to Production & Dispatch teams.
Monitor and follow up on order status, delivery schedules, and dispatch plans on a daily basis.
Coordinate with the production planning department to align customer requirements with production timelines.
Verify and ensure accuracy of customer details, pricing, taxes, and product specifications before order confirmation.
Customer & Internal Communication:
Serve as the primary point of contact for internal and external communication related to order processing, delivery, and dispatch.
Liaise with customers regarding order acknowledgments, delivery commitments, and dispatch documentation.
Handle customer queries and resolve issues related to delivery schedules, documentation, or invoicing.
Maintain healthy business relations and ensure customer satisfaction through effective coordination and timely responses.
Dispatch & Logistics Coordination:
Coordinate with the Dispatch and Security Gate team for smooth material movement and gate entry/exit documentation.
Ensure all dispatches are in compliance with company policies and customer requirements.
Oversee preparation of delivery challans, packing lists, transport documents, and ensure dispatch records are accurately maintained.
Track and report dispatch performance metrics to management.
System & Process Management:
Supervise the effective operation of BS 365 ERP / Rattus software for all order and dispatch-related activities.
Ensure all sales data, reports, and documentation are updated, accurate, and available for audits.
Identify and implement process improvements to enhance operational efficiency.
Train and guide team members (Sales Coordinators / Executives) to ensure smooth workflow and data accuracy.
Reporting & Analysis:
Prepare and share daily/weekly/monthly Sales Order, Dispatch, and Pending Order reports with Management.
Track performance metrics such as order lead time, dispatch accuracy, and on-time delivery percentage.
Support management in sales forecasting, planning, and customer performance analysis.

Qualifications & Experience

Education: Graduate / Postgraduate in Commerce, Business Administration, Mechanical / Electrical Engineering or related field. MBA preferred.
Experience: Minimum 2–6 years of experience in Sales Coordination / Sales Operations, preferably in a Manufacturing or Engineering industry (Copper/Aluminium Wires, Cables, Conductors, or similar products).
ERP / Software Skills: Proficiency in BS 365 ERP / Rattus Software or equivalent.
MS Office: Advanced Excel, Word, PowerPoint for reports and analytics.

Key Skills & Competencies

Strong coordination and communication skills.
Excellent analytical and problem-solving abilities.
Meticulous attention to detail and documentation accuracy.
Leadership qualities and ability to handle a team.
Customer-centric approach with a strong sense of ownership.
Ability to multitask and work effectively under pressure.
Knowledge of commercial documentation, dispatch processes, and taxation will be an added advantage.