Reporting Specialist, Digital Marketing

Actively Reviewing the Applications

WSP in India

India, Uttar Pradesh, Noida Full-Time On-site

Posted 12 hours ago • Apply by June 15, 2026

Job Description

Job Description

We seek a hands-on MarCom Reporting Specialist to support our Analytics and Integrations Manager in the Martech, Enablement and Optimization team. In this position, you will perform the day-to-day tasks of marketing and communications data collection, ensuring data integrity and management across our Martech ecosystem. You will support the maintenance of the Google Marketing platform stack and help build and update the foundational reports and dashboards that support strategic decision-making for the Marketing and Communications teams.

Responsibilities

Data, Tagging & Governance

Execute day-to-day updates in GA4 and Google Tag Manager (GTM), ensuring that tags, triggers, and events are firing correctly, and follow the correct consent-aware configurations.
Apply standardized tracking plans (UTMs, event naming conventions, and parameters) across all digital campaigns to ensure data consistency.
Perform regular data QA and debugging to identify and fix tracking breaks or inconsistencies.
Assist in maintaining documentation for tagging standards, access logs, and change controls to protect data continuity.
Support the setup and scheduling of repeatable data pipelines (ETL/ELT) in coordination with the BI and Data Engineering teams as needed.
Query, extract, and consolidate data from various sources, including CRM, ad platforms, and internal databases.
Monitor data flows to spot missing information or errors and escalate potential solutions to improve overall data accuracy, ensuring it is ready for analysis.

Reporting, Dashboarding & Insights

Assist in building and maintaining operational dashboards in platforms like Looker Studio or Power BI, ensuring that data visualizations are up-to-date and accurate.
Collaborate on recurring performance reports for campaigns and channels, ensuring that standard metric definitions and filters are applied consistently.
Compile and organize data to help the Analytics & Integration team develop performance narratives, identify trends, and provide actionable recommendations.
Conduct focused data lookups to help answer ad-hoc tactical questions and identify basic trends for the Analytics and Integrations team and stakeholders.

Support and Collaboration

Work with colleagues across Marketing, Communications, and CRM teams to ensure their data is correctly connected to our reporting tools.
Help maintain the "Source of Truth" records, including lists of KPIs and definitions, to ensure everyone is using the same data language.
Keep the reporting environment organized by monitoring dashboard refresh schedules, managing user access, and documenting dataset locations.
Assist in creating simple "How-to" guides and step-by-step instructions for common team tasks and reporting processes.
Act as a first point of contact to help team members understand how to use dashboards and where to find the data they need.

What you’ll bring

Education and Technical Experience

2+ years in data, analytics, or reporting roles with a focus on building and maintaining dashboards.
Practical, hands-on experience using GA4 and Google Tag Manager (GTM) for basic tracking and reporting.
Experience extracting and organizing data from different sources; familiarity with SQL or similar querying tools for cleaning and validating datasets is a plus.
Experience with one or more BI tools (e.g. Power BI, Tableau, Looker Studio).
A good understanding of how to keep data organized and accurate (data hygiene).
Ability to create clear documentation, FAQs, and tutorials for non-technical users.

Soft Skills

Able to communicate data insights to non-technical stakeholders .
Strong problem‑solving, curiosity, and critical thinking, with a proactive approach to solving data and tracking issues.
High attention to detail, with excellent organization and time management across multiple priorities.
Collaborative mindset with cross‑functional teams across regions and languages.
Self‑starter who takes ownership and follows through.

Qualifications

Bachelor's degree in Business, Marketing, Analytics, Statistics, Information Management, Computer Science, or equivalent experience.
Experience with Python or R for data prep/validation, SQL for data querying, and JavaScript to implement, customize, and validate website tracking (tags).
Familiarity with ETL/ELT tooling (e.g., SSIS or similar).
Familiarity with ad tech and campaign platforms (CM360, Google Ads/Keywords, Meta Ads, DSPs).
Experience working with REST APIs for data retrieval.

BGV:

Employment with WSP India is subject to the successful completion of a background verification (“BGV”) check conducted by a third-party agency appointed by WSP India.
Candidates are advised to ensure that all information provided during the recruitment process — including documents uploaded — is accurate and complete, both to WSP India and its BGV partner”.

About Us

WSP is one of the world's leading professional services consulting firms. We are dedicated to our local communities and propelled by international brainpower. We are technical experts and strategic advisors including engineers, technicians, scientists, architects, planners, surveyors and environmental specialists, as well as other design, program and construction management professionals. We design lasting solutions in the Transportation & Infrastructure, Property & Buildings, Earth & Environment, Power & Energy, Resources and Industry sectors, as well as offering strategic advisory services. Our talented people around the globe engineer projects that will help societies grow for lifetimes to come.

With approximately 4,000 talented people across 3 locations (Noida, Bengaluru & Mumbai offices) in India and more than 73,000 globally, in 550 offices across 40 countries, we engineer projects that will help societies grow for lifetimes to come.

At “WSP” we draw on the diverse skills and capabilities of our employees globally to compete for the most exciting and complex projects across the world and bring the same level of expertise to our local communities. We are proud to be an international collective of innovative thinkers who work on the most complex problems. Uniﬁed under one strong brand, we use our local expertise, international reach and global scale to prepare our cities and environments for the future, connect communities and help societies thrive in built and natural ecosystems. True to our guiding principles, our business is built on four cornerstones: Our People, Our Clients, Our Operational Excellence and Our Expertise.

www.wsp.com

We are

Passionate people doing purposeful and sustainable work that helps shape our communities and the future.
A collaborative team that thrives on challenges and unconventional thinking.
A network of experts channeling our curiosity into creating solutions for complex issues.

Inspired by diversity, driven by inclusion, we work with passion and purpose.

Working with Us

At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.

Our Hybrid Working Module

With us, you can operate in a flexible, agile, yet structured work environment and follow a Hybrid Work Model.

Maximize collaboration.
Maintain product quality and cultural integrity.
Balance community, collaboration, opportunity, productivity, and efficiency.

Health, Safety and Wellbeing

Our people are our greatest asset, and we prioritize a safe work environment. Health, safety, and wellbeing are integral to our culture, with each of us accountable for fostering a safe workplace through our “Making Health and Safety Personal” initiative. Our Zero Harm Vision drives us to reduce risks through innovative solutions, earning recognition for our global health and safety practices with the prestigious RoSPA Health and Safety Awards for six consecutive years.

Inclusivity and Diversity

WSP India is dedicated to fostering a sustainable and inclusive work environment where our greatest strength - Our People -feel valued, respected, and supported. We ensure an unbiased approach in hiring, promotion, and performance evaluation, regardless of age, gender identity, race, religion, sexual orientation, marital status, physical ability, education, social status, or cultural background.

Imagine a better future for you and a better future for us all.

Join our close-knit community of over 73,300 talented global professionals dedicated to making a positive impact. Together, we can make a difference in communities both near and far.

With us, you can.

Apply today.

NOTICE TO THIRD PARTY AGENCIES:

WSP does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to WSP in the absence of a signed Service Agreement where WSP has expressly requested recruitment/staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.