Regional Sales Manager – Industrial Pumps

To plan, lead, and execute sales and marketing strategies for industrial, agricultural, and domestic pump products, with the objective of increasing market share, strengthening dealer/distributor networks, achieving revenue targets, and enhancing brand presence in assigned regions.

Key Responsibilities

• Sales Strategy & Business Development
• Develop and implement annual and monthly sales plans aligned with company goals.
• Identify new markets, OEMs, institutional buyers, and project opportunities.
• Achieve sales targets (volume, value, and collections) for pumps and spare parts.
• Build strong relationships with distributors, dealers, consultants, and key customers.
• Explore opportunities in government tenders, irrigation projects, and industrial segments.
• Channel & Dealer Management
• Appoint, manage, and motivate dealers, distributors, and sub-dealers.
• Monitor dealer performance and support them in achieving targets.
• Resolve dealer complaints related to pricing, supply, service, and warranty.
• Conduct dealer meetings, product launches, and incentive schemes.
• Marketing & Brand Promotion
• Plan and execute marketing campaigns, exhibitions, and trade fairs.
• Coordinate creation of catalogues, brochures, price lists, and technical datasheets.
• Analyze competitor products, pricing, and market positioning.
• Promote brand visibility through field activities, digital marketing, and ATL/BTL activities.
• Product Promotion & Technical Support
• Train sales team, dealers, and customers on pump selection, applications, and advantages.
• Coordinate with the technical, production, and service teams for smooth execution of orders.
• Support the sales team in technical discussions, demos, and project negotiations.
• Team Management
• Lead, train, and monitor sales executives, area sales managers, and marketing staff.
• Assign targets, review performance, and conduct regular sales reviews.
• Guide the team on daily reporting, follow-ups, and customer engagement.
• MIS, Reporting & Analysis
• Prepare and submit daily/weekly/monthly sales MIS.
• Track sales pipeline, order status, dispatches, and payment collections.
• Analyze sales trends, region-wise performance, and growth opportunities.
• Coordination & Internal Communication
• Coordinate with production, dispatch, finance, and service departments.
• Ensure timely order processing, delivery, installation, and after-sales support.
• Work closely with service team to improve customer satisfaction and repeat business.
  
  

Key Skills & Competencies

• Strong knowledge of pump products (industrial/agricultural/domestic).
• Excellent negotiation, communication, and presentation skills.
• Ability to manage large dealer networks and field sales teams.
• Strategic thinking with strong execution capability.
• Proficiency in MS Excel, CRM systems, and MIS reporting.
  
  

Educational Qualification

• Bachelor’s degree in Mechanical Engineering / Marketing / Business Administration.
• MBA (Sales & Marketing) preferred.
  
  

Experience

• 5–7 years of experience in sales & marketing within pump manufacturing / electrical / engineering products industry.
• Proven experience in dealer/channel sales and project sales.
  
  

Key Performance Indicators (KPIs)

• Achievement of sales and collection targets
• Market expansion and dealer appointments
• Growth in brand visibility and market share
• Team performance and productivity
• Customer satisfaction and retention
  
  

Skills: aodd pumps,business development,industrial pumps,sales