Regional Sales Manager

About the Role: Responsible for managing overall sales activities at regional levels & pre-sales for various territories, districts, states and product lines. Administering direct sales force in reaching sales targets & maintaining customer satisfaction in the region.

EDUCATIONAL QUALIFICATIONS: MBA / PGDM – Marketing

RELEVANT EXPERIENCE: 10 - 15 years of experience in FMCG industry, candidates with Food category would be advantage

Job Location: Kolkata

Responsibilities

Distributor Management

• Analyze and ensure distributor’s appointment and robust distribution of products
• Develop relationship management with trade partners and ensure proper guidance to them.
• Need to understand fund requirement from the market to achieve desired business.
• Ensure required infrastructure is available with Distributor to meet volume targets

Driving Sales

• Annual budget preparation and sales planning for the region.
• Business planning & regional strategy.
• Market intelligence and responsible for proper reporting / feedback on competitors’ activities and suggestion for improvement.
• Find out new business opportunities for overall business growth and retain the agreed market share.
• Coordination between C&FA, Company and indenting logistics stock management
• Periodical sales review and analysis.

Financials

• Debtors control & recovery of outstanding
• Ensure sufficient BG/SD is available for achieving business volume
• Ensure availability of Stock and managing stock ageing

Workforce Management

• Building Team thru recruitment program
• Guiding & motivate sales team to achieve sales target
• Regular assessment & review of performance on regular interval
• Ensure Sales policies are followed across the region
• Capability building of sales team

Brand Building & Business Development

• Ensure brand building in the region
• Planning / approval / execution of BTL activities & expenses in the region.
• Ensure implementation of consumer related promotional activities.
• Find out new business opportunities for overall business growth and retain the agreed market share.