Regional Marketing Manager

We are hiring for Regional Marketing Manager across below locations

Locations: Coimbatore/Kochi/Chennai/Bangalore/Hyderabad

Job Role:

• Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management
• BTL / Lead Generation Engagements for Rural Markets across Maharashtra state: Planning Marketing Activities for lead generation for and Branch Banking Channel every month.
• Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
• To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.
• Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors
• Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues especially in Urban / Semi-Urban markets for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation.
• Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
• MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
• Small to Mid to Large Scale Events for Existing Customers / Prospects : Design and execution of such events and results tracking
• Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
• Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
• Branch & ATM hygiene check visits
• Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team
• Rural Banking : This role requires extensive travel in remote towns where our branches are located in an around tier 2 & tier 3 cities – efforts of Marketing activations to be focused for only those set of branches

Job Requirements:

• A local candidate will be preferred
• Experience : 3-8 Years
• Post Graduate in MBA is preferred
• Preferably from BFSI
• Develop and implement regional activation strategies aligned with national marketing goals for customer acquisition/retentions and Build Hyper local/Strategic Partner Alliances
• Creative & communication Development
• Monitor campaign KPIs and ROI; analyse performance data to refine future activations.
• Prepare post-campaign reports and insights for senior leadership.
• Manage regional marketing budgets and ensure cost-effective execution.
• Ensure brand consistency and compliance with corporate guidelines.
• Travelling for work, shouldn’t be considered as a challenge
• Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services
• Strong Execution Skills
• Self-motivated with a passion to learn and perform
• Interpersonal Skills along with customer orientation
• Effective vendor relationships management skills
• Good analytical skills
• Strong financial Analysis Skills
• Strong communication (Written and Oral)
• Eye For detail