Back to Jobs
This job listing has expired. Browse similar jobs →
Regional Marketing Incharge (Kerala)
Actively Reviewing
NITCO LIMITED
Job Description
Purpose of the Job:
Responsible for effectively managing all BTL/trade marketing activities and marketing programs within the region.
Key Responsibilities:
Responsible for effectively managing all BTL/trade marketing activities and marketing programs within the region.
Key Responsibilities:
- NPD (New Product Development) Activation
- Identify dealers based on product profiles.
- Execute sampling for new products.
- Organize NPD activation meets (Local Showrooms/Hotels).
- Monitor placement and launch of new products.
- Franchisees & LS (Large Stores) Support
- Provide display support for existing LS, LSE, and Looks stores.
- Coordinate branding and display for new LSE and Looks stores.
- Execute in-shop branding and paneling activities.
- Market Development Activities
- Plan regional activity calendars.
- Plan and seek approvals for marketing expenses.
- Track trade marketing budget vs. utilization.
- Organize roadshows, exhibitions, and small local events.
- Trade Partner Engagement
- Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
- Dealer sales staff meets
- Mason and contractor meets
- Dealer/sub-dealer meets
- Channel Activation – Branding & Displays
- Support display efforts for top 80% contributing MBO dealers and new dealers.
- Execute in-shop branding and paneling at MBOs.
- Manage dealer boards and signage for new and selected existing dealers.
- Allocate and dispatch marketing collaterals.
- Handle vendors and external merchandising agencies.
- Sampling Custodian
- Coordinate sampling for new dealers.
- Assist RM in sampling for existing products.
- Monitor sampling effectiveness vs. order generation.
- Competition & Market Intelligence
- Track new products, price lists, and schemes via SE/AM reports.
- Gather marketing intelligence on display innovations and competitor showrooms.
- Minimum graduate in any stream.
- 2–5 years of relevant experience in marketing or trade roles.
- Functional knowledge of branding and marketing.
- Proficiency in MS Office.
- Event management skills
Required Skills
Similar Jobs
View all →
Business Development Executive (BDE) / Business Development Manager (BDM)-Remote
Aryvart Software Pvt Ltd
Chennai
₹4–14 LPA
Sales
Product Sales
Lead Generation
+2
Sales repesentative
Aryvart Software Pvt Ltd
Coimbatore
₹5–7 LPA
Sales
Technical Sales
Good communication
Sales Manager
Cloudnausor Technologies Pvt ltd
Delhi
₹2–8 LPA
Sales
Cold Calling
Senior Sales Officer
Cloudnausor Technologies Pvt ltd
Chennai
₹1–10 LPA
Sales
Inside Sales Executive
Skillenable Edutech
Kolkata
₹2–3 LPA
Sales
Inside Sales Skills
International Sales
+1
Similar Jobs
View all →
Business Development Executive (BDE) / Business Development Manager (BDM)-Remote
Aryvart Software Pvt Ltd
Chennai
Sales repesentative
Aryvart Software Pvt Ltd
Coimbatore
Sales Manager
Cloudnausor Technologies Pvt ltd
Delhi
Senior Sales Officer
Cloudnausor Technologies Pvt ltd
Chennai
Inside Sales Executive
Skillenable Edutech
Kolkata
Quick Apply
Upload your resume to apply for this position
–