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Regional Marketing Incharge (Kerala)

Actively Reviewing the Applications

NITCO LIMITED

India, Kerala Full-Time On-site INR 4–10 LPA
Posted 14 hours ago • Apply by June 3, 2026

Job Description

Purpose of the Job:

Responsible for effectively managing all BTL/trade marketing activities and marketing programs within the region.

Key Responsibilities:

  • NPD (New Product Development) Activation
  • Identify dealers based on product profiles.
  • Execute sampling for new products.
  • Organize NPD activation meets (Local Showrooms/Hotels).
  • Monitor placement and launch of new products.
  • Franchisees & LS (Large Stores) Support
  • Provide display support for existing LS, LSE, and Looks stores.
  • Coordinate branding and display for new LSE and Looks stores.
  • Execute in-shop branding and paneling activities.
  • Market Development Activities
  • Plan regional activity calendars.
  • Plan and seek approvals for marketing expenses.
  • Track trade marketing budget vs. utilization.
  • Organize roadshows, exhibitions, and small local events.
  • Trade Partner Engagement
  • Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
  • Dealer sales staff meets
  • Mason and contractor meets
  • Dealer/sub-dealer meets
  • Channel Activation – Branding & Displays
  • Support display efforts for top 80% contributing MBO dealers and new dealers.
  • Execute in-shop branding and paneling at MBOs.
  • Manage dealer boards and signage for new and selected existing dealers.
  • Allocate and dispatch marketing collaterals.
  • Handle vendors and external merchandising agencies.
  • Sampling Custodian
  • Coordinate sampling for new dealers.
  • Assist RM in sampling for existing products.
  • Monitor sampling effectiveness vs. order generation.
  • Competition & Market Intelligence
  • Track new products, price lists, and schemes via SE/AM reports.
  • Gather marketing intelligence on display innovations and competitor showrooms.

Qualifications & Experience Required:

  • Minimum graduate in any stream.
  • 2–5 years of relevant experience in marketing or trade roles.

Skills Required:

  • Functional knowledge of branding and marketing.
  • Proficiency in MS Office.
  • Event management skills

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Required Skills

Product Development Sales Dealer Sales Branding Market Intelligence Trade Marketing Event Management MS Office Merchandising Market development Stream Profiles Marketing Intelligence Any stream Activation Trade New Product Development Organizing
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