Program Manager

Actively Reviewing the Applications

RCBC

India Full-Time On-site

Posted 3 weeks ago • Apply by April 28, 2026

Job Description

Job Summary

Primarily responsible for the development, design and implementation of data science-driven campaigns and targeted product offerings through the bank's digital and traditional channels. The role is also responsible for the creation and implementation of marketing communication materials, special projects, events and other campaigns initiated within the various distribution channels of the bank, geared towards the enhancement and promotion of the bank's presence and deposit products.

How will you contribute?

Provides first-level formulation product/service strategies under the Department's
Head's direction.
Regular performance review and analysis of the assigned product and services line
and output on a daily/weekly/monthly basis.
Responsible in providing branches with customer profile, possible leads, industry best
practices and trends that would assist them in identifying the best fit product to offer in
coordination with Smart Acquisition Department.
Manages a portfolio of customers availing the assigned products and services ?
provides oversight on implementation and after sales.
Initiates and drives the communication & entrenchment of the Customer Experience across all
touch-points whether it be on products, channels or services offered and act as point lead in
effectively collaborating between different groups of the bank.
Handles all escalated issues and provides for the necessary decision to address them and if
necessary, seeks higher management on approval on recommended solutions.
Creates concepts in defining end-to-end Digital Onboarding experience.

What will make you successful?

Someone who could work well and level-headed in a banking environment, with the ability to seek improvement in every well-made output without forgetting to be innovative and organized in all work in order to achieve success in a timely manner.
Graduate of any 4-year course, preferably Business- or Marketing-related, from a reputable university
Knowledge in Product Development and Management, Product Marketing & Campaigns, Brand
Management, Marketing Communications, Brand Management, Advertising, Digital
Marketing and/or other related fields
At least 1 year experience in product development, management and/or marketing, preferably from a financial institution (but not limited to banking) or FMCG