Product Manager

About Salt Oral Care

Salt Oral Care is reimagining oral hygiene for modern consumers and hospitality. We build premium, clean, and design-first products that people actually enjoy using daily.

We are not a traditional FMCG brand.

We focus on experience, ingredients, and repeat behavior.

Role Overview

This is a foundational role.

You will own end-to-end product development — from identifying opportunities to launching and scaling products across D2C and hospitality.

This role sits at the intersection of:

• Consumer insight
• Formulation & product development
• Packaging & experience
• Business outcomes

What You Will Own

1. New Product Development (0 → 1)

• Identify product opportunities based on consumer behavior, gaps, and trends
• Work closely with R&D / manufacturers on formulations, ingredients, and testing
• Drive product from concept → sampling → validation → launch

2. Product Strategy & Roadmap

• Build and execute the product roadmap aligned with business goals
• Prioritize SKUs based on impact (not volume)
• Create hero products, not just line extensions

3. Consumer Experience & Retention

• Think beyond functionality — focus on taste, texture, packaging, and daily usage experience
• Improve repeat purchase and product stickiness
• Work closely with marketing to ensure strong product-market fit

4. Cross-Functional Execution

• Collaborate with:
• Founders
• R&D / manufacturers
• Packaging vendors
• Marketing & performance teams
• Ensure timelines, quality, and execution speed

5. Performance & Optimization

• Track product performance (sales, repeat, feedback)
• Continuously improve formulations, packaging, and positioning
• Use data + consumer feedback to iterate

Who You Are

Must-Have:

• 4–6 years experience in FMCG / personal care / beauty / wellness / D2C brands
• Proven experience in launching physical products (end-to-end)
• Understanding of formulations / ingredients / product development cycles
• Strong ownership mindset — you drive, not just coordinate
• Ability to work in a fast-paced, founder-led environment

Good to Have:

• Experience in oral care / skincare / ingestibles / clean beauty
• Exposure to D2C brands or premium/luxury positioning
• Familiarity with marketplaces (Nykaa, Amazon, etc.)
• Vendor / manufacturer management experience

Compensation

We’re looking for high-ownership builders and offer compensation aligned with impact.

Typical range for this role is ₹10–12 LPA, with room for growth as you scale with the brand.