PPC Expert

Job Description

Responsibilities: Being informed of the latest developments and trends in PPC and being the in house expert; Analysing the success of the paid campaigns; Reporting the results of campaigns to key stakeholders; Planning and developing an effective paid media strategy; Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR; Plan and implement organic and paid search initiatives; Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising\ Manage and monitor spend for PPC and SEO in lines with digital budget; Facebook Ads; Budget planning and budget management with flexible month/annual PPC budgets; Strong knowledge of SEO is beneficial; Profitably increase Ad spend/ROI; Analyse and evaluate campaign success but identifying any future opportunities; Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs; Running all PPC channels, including Google AdWords and retargeting. Requirements: Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context; Passionate of all things marketing, media and PPC; Strong analytical and problem-solving skills; Must have at least 3 years? experience of PPC; Strong organisation skills for self and others, paying attention to the details; Hold a full clean driving license; Must be degree educated; Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads; Full understanding of various marketing platforms; Strong written and verbal communication skills; Passionate about a career in marketing with a continual desire to grow and build on experience. Drive ROAS, slash CPA, and boost CTR for high-budget clients. Master Performance Max, GTM, & automation. Leverage data-driven insights from Google Data Studio to optimize funnels. Experience with Magento, Shopify, or WordPress is a must. Manage product feeds, bid automation, & scale accounts profitably. Bonus if you know Facebook/TikTok Ads!