Performance Marketing Specialist

This is a full-time role for a Performance Marketing Specialist - Working From Office in Ahmedabad.

Role Description

We are seeking a dedicated Performance Marketing Specialist who will be responsible for developing, executing, and optimizing campaigns across various platforms such as Meta, TikTok, DV360 and Teads Ad Manager. This role demands both strategic insight and flawless execution to deliver best-in-class results on social platforms.

As a key member of the team, you will manage the end-to-end execution, optimization, and performance reporting of paid social campaigns. You will collaborate with platform partners, support senior managers, and deliver actionable insights to both internal stakeholders and the client ensuring campaign goals are not just met, but consistently exceeded.

What Will You Be Doing?

• Build and present media plans with clear budget recommendations, targeting, and strategies
• Identify opportunities to integrate paid social with other digital and ATL channels
• Set up, manage, and optimize campaigns across Meta (Facebook & Instagram), TikTok, DV360
• Conduct A/B testing on creatives, targeting, and bidding strategies
• Monitor daily performance, adjusting bids, budgets, and targeting to achieve KPIs
• Ensure campaigns comply with taxonomy and brand safety standards
• Oversee tracking setup and account restructuring when needed

Analytics & Reporting

• Track and analyze performance using platform tools
• Deliver weekly and ad-hoc reports with actionable insights
• Provide commentary on ROI and recommendations for optimization

Collaboration & Communication

• Support managers in the team with campaign planning, client updates, and internal coordination
• Foster relationships with platform partners, exploring beta opportunities and contributing to campaign briefs
• Be the secondary point of contact for clients within the team.
• Attend fortnightly catchups with internal client teams to ensure awareness of all upcoming campaigns and report on campaign performance.

Success Measures

• Achievement of client KPIs and ROI
• Clear, actionable insights that drive continuous improvement

Skills:

• 3+ years' hands-on paid social campaign management
• Proven experience across Meta, TikTok, LinkedIn, DV360 or Teads
• Strong analytical and reporting skills
• Knowledge of A/B testing and optimization strategies
• Strong communication skills and client-facing experience

About Company:

Marastu® is a results-driven agency specializing in full-stack digital marketing services including SEO, Social Media, Content Marketing, building links, and transforming challenges into successful solutions. Clients working with Marastu® experience quick turnaround times, personalized account management, full campaign coverage, no autopilot campaigns, no long-term contracts, and ownership of all creations. If you're looking for a proactive and efficient partner, Marastu® is your agency.

At Marastu®, we embody the archetype of the Catalyst. We are a dynamic and passionate team of professionals who believe in igniting positive change for our clients and society. Our guiding principle is client success, making us the driving force behind transformative projects and creative solutions.

Our Core Values:

• Transparency - Our Commitment to Openness
• Empathy - Understanding Your Needs
• Client Success - Your Triumph is Our Triumph

Marastu® is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences.

• Please write to us at [email protected]. We would be glad to help you!