Performance Marketing & Social Media Manager

Job Description

Job Title: Performance Marketing & Social Media Manager Company: Vtalix Location: Ahmedabad (On-site preferred) Experience: 2?3 years Industry: Mental Health & Wellness --------------------------------------- About Vtalix Vtalix is a fast-growing mental health and wellness platform that connects users with certified therapists through audio/video sessions. Our mission is to make emotional well-being accessible, private, and stigma-free. We are building a strong digital presence and looking for a passionate marketer to drive both paid and organic growth. ------------------------------------- Role Overview We are hiring a Performance Marketing & Social Media Manager who can run high-performing Meta & Google Ads and manage Vtalix?s overall brand presence across Instagram, YouTube, and other platforms. This role is perfect for someone who understands: Growth marketing Social media psychology Viral content patterns Paid advertising Branding & storytelling You?ll work directly with the founder and creative team to scale Vtalix rapidly. --------------------------- Key Responsibilities: Performance Marketing (Meta + Google Ads) Plan, run, and optimise App Install , Lead Gen , Conversion , and Awareness campaigns Handle Meta Ads Manager (Instagram + Facebook): audience setups, A/B tests, retargeting Manage Google Ads: Search, Display, YouTube + Performance Max Optimise for the lowest CPI, CPL, and CAC Implement tracking using Meta SDK, Firebase, Google Analytics, UTM, and App Events Build a monthly paid growth strategy and performance dashboards Social Media Management (Instagram + YouTube + Reels) Plan, calendarize, and publish content (Reels, posts, stories, shorts) Manage the @vtalix and @humhaioffcl Instagram pages Create viral/relevant content ideas aligned with mental health & wellness Write captions, hooks, scripts, and trending topics Manage influencer collaborations & UGC creators Engage with audience (DMs, comments, replies) Monitor analytics (reach, engagement, watch time) and optimise content strategy Creative Collaboration Work with the design team for thumbnails, creatives, and ad visuals Brainstorm scripts for reels (problem-based, emotional, relationship-focused, wellness content) Build a consistent brand identity across all social platforms ------------------------------ Requirements 2?3 years of experience in performance marketing + social media Strong expertise in running Meta App Install ads (mandatory) Skilled in Google Ads, retargeting, and conversion optimisation Experience managing Instagram pages, reels, and content strategies Knowledge of Canva/basic editing tools Strong copywriting skills?hooks, captions, ad copy Understanding of consumer psychology & mental health content tone Analytical mindset with the ability to read data and adjust strategies Comfortable working in a fast-paced startup environment ---------------------------------- Nice to Have Experience in wellness/health-tech Familiarity with influencers, UGC creators, and community building Basic video editing skills Ability to work independently with high ownership -------------------------------- What We Offer Competitive salary + performance bonus Creative freedom + ownership of brand growth Work directly with the founder on strategy and execution Opportunity to scale a fast-growing brand A young, dynamic, high-performance team ------------------------------- How to Apply ?? Send your resume + portfolio/ads screenshot links to [email protected] Subject: Performance Marketing & Social Media Manager ? Vtalix