Performance Marketing Manager

Job Description

About the company: ? HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Website - https://homeessentials.in/ Instagram- https://www.instagram.com/homeessentials.insta Linkedin- https://www.linkedin.com/company/homeessentialsindia Position Overview: We are seeking a dynamic and results-oriented Performance Marketing Manager. The ideal candidate should have 5 - 8 years of experience in performance marketing, with a proven track record of driving improved ROI and ROAS. Key Responsibilities Strategy : Handle the team to determine a clear strategy for Paid Acquisition; own the strategy for remarketing. Which segments to targets, budgets, SOV, frequency, expected ROI, etc. Creatives and Ad copies : Work with creative team to design the content, messaging, landing pages, and creative angle for the ads. Customer Acquisition : Manage existing / launch new campaigns to acquire new users for Home Essentials, while keeping a strong focus on ROI. Remarketing : Own remarketing strategy and campaigns via Google + Meta + Other channels. Execution of Campaigns : Setting up of new Ad campaigns. Daily Monitoring : Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement. Optimization : Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI. A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies. Data Analysis : Review the data daily to ensure campaigns are meeting end goals and take actions accordingly Reporting : Build Weekly/Monthly reports and share them with stakeholders. Scale : Build for scale - be able to take the strategy and scale it. Collaborate with cross-functional teams : Including creative, data analytics, and product, to align marketing strategies with business objectives. Explore other Growth Initiatives: There can be many other growth opportunities to explore. Being able to find new opportunities will be very important in this role. Requirements ?????? Minimum 5 years of experience running Google & Meta Ads for D2C and e-commerce brands . ??????Proven experience in managing Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns . ??????Strong understanding of Google Merchant Center and feed optimization. ??????Hands-on experience with Google Analytics (GA4), conversion tracking, and audience segmentation . ??????Ability to scale ad campaigns profitably and optimize for high ROAS . ??????Ability to handle team of Performance Marketers. ??????Should have handled the budgets in the range of INR 2Cr -10Cr ??????Strong analytical skills with the ability to interpret data and drive actionable insights. ?????? Strong hands-on experience with AppsFlyer or similar MMPs ??????Knowledge of creative best practices for Google Display & YouTube Ads . ??????Self-motivated, data-driven, and results-oriented mindset. Qualifications: ??????Experience with third-party automation tools for Google Ads. ??????Understanding of Meta Ads and cross-channel performance marketing . ??????Prior experience working with DTC or marketplace-focused brands.