Performance Marketing Manager || B2B || 5-12 years || CTC upto 35 Lakhs

We're hiring a Performance Marketing Manager to own paid acquisition across the company.

The work spans three motions, each with a different buyer, sales cycle, and definition of success: our core post-purchase product vertical, our B2B/retail shipping intelligence vertical and new geographies.

You'll set the strategy, run the channels, and own the outcome. The outcome is pipeline and revenue, not MQLs.

This role collaborates closely with product marketing, organic marketing, marketing operations, pre-sales and sales.

Work mode - 4 days from office and 1 day from home

What you'll do

• Own paid pipeline and revenue targets across all three motions. Decide budget allocation, channel mix, and quarterly forecasts.
• Run acquisition across Google, Meta, LinkedIn, and YouTube. Test programmatic, Reddit, where the unit economics support it.
• Build the testing roadmap - audiences, creative, offers, landing pages, bidding. Ship, measure, decide.
• Partner with product marketing on positioning, with creative on assets, and with MarkOps on attribution.
• Read the full funnel - from cost metrics to SQLs, pipeline, and CAC
• Track the category, competitor activity, platform changes, what's working in adjacent markets.
• Communicate clearly to leadership with decisions, reasoning and the next move.

What we're looking for

• Five or more years running paid acquisition, with budget ownership. Bonus if you've run campaigns across multiple product lines or segments.
• Hands-on depth in Google, Meta, LinkedIn, and YouTube. Working knowledge of programmatic and Reddit is useful.