Performance Marketing Analyst

India, Karnataka, Bengaluru

2 weeks ago

Applicants: 0

MARKETING Google Ads Facebook Ads Analytics Ads

INR 5 - 8 LPA

2 months left to apply

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5-8 LPA)

Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are seeking a Performance Marketing Analyst to own and scale paid acquisition initiatives across Google, Meta, and TikTok. This role is suited for an analytical, hands-on marketer who understands B2C growth, performance funnels, and how to convert ad spend into measurable business outcomes.

Requirements

Key Responsibilities

Plan, execute, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
Own and optimise the full performance funnel, including ads, landing pages, and conversion paths
Analyse campaign performance and continuously test creatives, messaging, audiences, and landing pages to improve ROI
Track, monitor, and optimise key performance metrics such as CPC, CPA, CPM, ROAS, and conversion rates
Support budget planning and ensure efficient allocation across channels based on performance insights
Generate regular performance reports and actionable insights to drive data-backed decisions

Requirements

0-1 year of experience in performance marketing, paid growth, or digital marketing analytics
Hands-on experience managing campaigns on Google, Meta, and TikTok
Strong understanding of performance metrics, attribution, and conversion optimisation
Exposure to B2C or consumer technology products is preferred
Experience targeting US or other international markets is a strong plus
Availability for full-time, in-person work (6 days/week)

Skills

Performance Marketing

Paid Media Advertising

Marketing Analytics

Meta Ads / Facebook Ads

Google Ads

Campaign Optimisation