Performance marketer

Company Description Profession Hike is India’s fastest-growing higher education search engine, designed to simplify the process of finding the right college or university. The platform offers verified, concise, and actionable information on institutions, courses, fees, rankings, admissions, exams, scholarships, and career paths in one place. Profession Hike helps students, parents, and working professionals compare programs, understand eligibility, and make informed career decisions with confidence. With a research-backed approach and user-friendly tools, it serves as a trusted destination for college search and career exploration across India.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Chandigarh. The Digital Marketing Executive will plan and execute online marketing campaigns to increase brand awareness and drive user engagement across search engines, social media, and other digital channels. Daily responsibilities include managing social media platforms, creating and optimizing web content, monitoring web analytics, and supporting SEO and SEM initiatives. The role also involves coordinating with content and product teams, analyzing campaign performance, preparing reports, and recommending data-driven improvements to enhance reach and conversions.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills to plan, execute, and optimize digital campaigns.
• Candidates should possess effective Communication skills for clear messaging, collaboration with cross-functional teams, and audience engagement.
• Candidates should possess Web Content Writing skills to create compelling, clear, and optimized content for websites and digital platforms.
• Candidates should possess Web Analytics skills to track performance, interpret data, and generate actionable insights.
• Knowledge of SEO/SEM tools, email marketing platforms, and basic design tools (e.g., Canva) is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work collaboratively on-site in Chandigarh, manage multiple projects, and adapt to a fast-paced environment.