Performance Marketer / D2C Growth Marketer (E-commerce)

Job Description

Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands. Role Description This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce. You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US/UK/EU). Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights. The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics. Responsibilities Looking for someone who can: ?? Run high-converting Meta (Facebook + Instagram) and Google Ads ?? Build and optimise D2C funnels for sales growth ?? Suggest Shopify CRO improvements (strategy only, no coding) ?? Guide & plan video creatives for Reels, Shorts, and paid ads ?? Support organic growth on Instagram, Facebook, and YouTube ?? Provide basic SEO recommendations ?? Analyse campaign data to improve ROAS, CAC, CTR & conversions ?? Test creative angles, audiences, and hooks for performance scaling Suitable for: ? Freelance Performance Marketer (D2C) ? E-commerce Ads Specialist ? Shopify & Instagram Ads Expert ? Growth Marketer for US/UK/EU markets ? Creative Strategist for D2C Brands Qualifications Strong hands-on experience with D2C Performance Marketin g (Meta Ads required; Google Ads preferred )Knowledge of growth marketing framework s, funnel optimisation, and scaling strategie sProficiency in marketing analytic s & web analytic s (Meta dashboards, GA4, Shopify analytics )Experience with lead generatio n and conversion-oriented campaign sAbility to interpret data and convert insights into actio nCreative thinking with understanding of video-first conten tPrior experience with D2C brands, or e-commerc e is a strong advantag eAbility to adapt quickly to tools, platforms, and fast-moving workflow s