Performance Marketer

Job Description

?????????????????????? ???????????????? ? ?????????????? ?? Location: Vizag? ??? Employment Type: Full-time ??? Department: Growth & Marketing ?????????? ?????????????? Creslia is a fast-growing D2C tech-accessories brand offering premium phone cases, watch straps, AirPods covers, and device-protection essentials designed for style-driven consumers. We combine thoughtful aesthetics, reliable protection, and high-quality materials to create products that are not only trendy? but durable, functional, and worth owning. We?re now entering a scale-up phase and are looking for someone who understands performance marketing beyond just running ads someone who can build full-funnel campaigns, optimize acquisition cost, scale paid channels profitably, and turn high-intent demand into conversion and repeat purchases. ???????? ?????? ???????? ???? (?????? ????????????????????????????????) 1. ???????????????? ?????????????????? ??? Plan, set up, and manage paid campaigns across Meta Ads, Snapchat, Pinterest, Tiktok, Google Ads, and emerging channels. ??? Run full-funnel setup: awareness ? traffic ? retargeting ? conversion ads. 2. ???????????????? & ?????????????? ?????????????????????????? ??? Work closely with designers, content writers, influencers, and video editors to create scroll-stopping ad creatives aligned with Creslia?s brand style. ??? Brief creatives using structured insights from past campaign performance. 3. ?????????????????????? ???????????????????????? ??? Continuously A/B test creatives, audiences, landing pages, copy, placements, and funnel stages. ??? Improve ROAS, lower CPA, and increase repeat purchase performance. 4. ???????????? & ?????????? ???????????????????? ??? Monitor daily spend and pacing to ensure efficient burn aligned with revenue targets. ??? Allocate budgets intelligently based on product category performance and seasonal demand (festivals, gifting, wedding season, festive collections, etc). 5. ????????????????, ???????? & ?????????????????? ??? Use GA4, Meta Ads Manager, and attribution tools to measure results across CAC, ROAS, LTV, CTR, and funnel conversion. ??? Implement tracking pixels, events, UTM mapping, and conversion tracking on Creslia?s Shopify store. ??. ?????????????????? & ???????????????? ??? Share weekly dashboards highlighting wins, losses, insights, and next steps. ??? Recommend scaling strategies, new channels, and creative directions backed by data not assumptions. ??. ??????????-???????? ?????????????????? ??? Coordinate with product, logistics, content, and website teams to ensure campaigns match stock, pricing, landing pages, offers, and customer experience. ??.???????????? ???????????????????????? ??? Study competitors in the premium phone accessories and tech-lifestyle space? including brands selling designer phone cases, watch straps, AirPods covers, and gifting-friendly tech accessories to identify winning creatives, offers, positioning angles, and audience hooks. ??? Identify winning hooks, formats, influencer trends, and offer strategies. Who You Are (Requirements) ? 2+ years experience managing Meta and Google Ads campaigns for a D2C or e-commerce brand ?? Proven experience with Google Analytics / GA4, Meta Ads Manager, and attribution ?? Strong understanding of Shopify ecosystem, customer journeys & funnel metrics ?? Ability to read numbers, draw insights, and turn them into actionable campaigns ?? Creativity + structure you love data, but also understand storytelling and visual quality ?? Comfortable working in a fast-paced environment where decisions move fast ?????????? ???? ?????? ????????: ?? Experience scaling gifting, home d?cor, fashion, beauty, or lifestyle brands ?? Knowledge of email automation (Klaviyo/WhatsApp campaigns) ?? Experience working with influencer-driven UGC ads Why Join Creslia? ?? You?ll be part of the early growth team ??? Build campaigns in a brand where creative identity matters ??? Ownership, autonomy, and space to experiment ??? Opportunity to scale a premium Indian brand globally If this sounds like you and you want to build something meaningful, not just run ads we?d love to meet you. ?????????? ??????!