Perfect Store Manager

Overview

We are seeking a Perfect Store Manager to join the DX Category Leadership team. The position will be responsible for developing the multi-year vision & strategy, that disproportionately delivers for PepsiCo, but grows the savoury snacks category for the OT customers. The role represents the external voice of the channel & customer, where the incumbent is expected to be able to talk confidently about the latest consumer & shopper trends and keep the business up to date on the ever-changing competitor landscape.

Responsibilities

• Works closely with the DX, Insights, RGM & Marketing teams to develop one, coherent category strategy (3-year horizon) for the OT channel.
• Where relevant, owns the category development conversations with PepsiCo’s priority customers to ensure that the ‘strategy flows through to the omni-channel shelf’.
• Supports the ‘Store of the Future’ thinking & owns the external ‘Category Growth Story’ (a translation of PepsiCo’s internal brand strategies).
• Uses data-driven insights to recommend the optimal portfolio & channel assortment (addressing the priority opportunities, challenges & innovation ‘white spaces’).
• Outlines the levers & drivers for growth (both short & long-term), as well as the role of PepsiCo’s brands to deliver a ‘triple win’ (shopper, customer & supplier).
• Builds & embeds the sub-channel ‘Pictures of Success’ within the Commercial organisation (e.g. must-stock range, merchandising principles). Sets the annual execution targets.
• Attends the PMR forum as the category SME & provides an objective perspective to feed the Commercialisation & IBP processes.
• Socialises the category strategy (including the associated products & outputs) across a broad set of stakeholders to influence the annual & strategic plans.
  
  

Qualifications

• A minimum of 5 years’ experience working within FMCG (preferably Category or Sales roles).
• Practical experience of category-first or ‘triple-win’ thinking is a must.
• Recognised project or change management qualifications are an advantage.
  
  

Skills:

• Strong analytical skills with proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal skills.
• Has strong business acumen (across Commercial, Finance & Operations).
• Demonstrates ‘end-to-end’ thinking & thought-leadership (i.e. future-fit).
• Presents complex information & recommendations in a simplified, yet compelling manner.
• Cleary articulates the business impact (i.e. connects the insights, actions & implications).
• Ability to build strong relationships with internal and external stakeholders.
• Proven track record of implementing successful strategies.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint) and other relevant applications.