Paid Media Specialist

We’re on the lookout for a passionate and talented Paid Media Specialist to play a key role within our growing team.

If you love all things Paid Media and enjoy working closely with clients to help them achieve their business goals, this could be the role for you.

From Paid Search to Social, the ideal candidate will have experience across multiple Paid Media channels and understand how to use different strategies to drive strong performance against client KPIs.

This role would suit a Paid Media professional with 3+ years of experience, who has owned account performance and optimisations, and is looking for a new challenge working across a variety of industries, channels, and platforms.

Responsibilities

• Manage a selection of client accounts across Search, Shopping, Display, and Social channels, while supporting and guiding junior colleagues.
• Develop strategy documentation, project plans, forecasts, budget recommendations, and performance reports.
• Provide line management and mentorship for junior team members, supporting their training, development, and performance.
• Monitor campaign performance and provide analysis, insight, and investigation where required.
• Ensure tracking and attribution are correctly implemented across Paid Media activity.
• Attend regular client reporting calls, providing updates on performance and ongoing activity.
• Manage and monitor client media budgets, including month-end reconciliation and administration.
• Take an active role in personal development and team knowledge sharing, identifying opportunities to strengthen team capability.
• Act as a role model within the Paid Media team, suggesting ideas and improvements to enhance performance and product offering.
• Contribute to strategy review processes, sharing insights and collaborating with other channel teams to ensure alignment.

Requirements

• 3+ years’ experience managing Paid Media campaigns (agency or in-house).
• Proven experience owning account optimisation, reporting, forecasting, and performance management.
• Strong communication skills with the ability to explain complex performance insights clearly to different audiences.
• Experience using major advertising platforms, along with Google Analytics and Looker Studio.
• Client-facing experience (or equivalent presentation/communication experience in-house).
• Comfortable working across Search, Display, and Social, understanding how each channel supports different stages of the customer journey.
• Understanding of digital marketing across both B2C and B2B models.
• Highly organised and analytical, with excellent attention to detail.
• Advanced Excel / Google Sheets skills (VLOOKUP, SUMIF, and other formulas).
• A proactive, can-do attitude, with the ambition to test ideas and continuously improve.
• Experience acting as the account lead, owning performance and optimisation actions.

Working With Us

BANC is an established and progressive digital marketing agency working with a diverse range of clients — from household brands to specialist service providers across both B2B and B2C sectors.

Based in Trafford, Manchester, we’ve been delivering leading digital marketing services since 2009. What started as a team of two has grown into a team of 30+ digital marketing specialists, each dedicated to staying at the cutting edge of their discipline.

Working With Us

• Hybrid working policy
• Private health and dental cover
• 23 days annual leave (+1 per year of service up to 3 additional days)
• Charity volunteering day
• Company pension
• TechScheme and CycleScheme
• Free car parking
• Company-funded counselling and wellness sessions
• Regular company-funded social events
• Weekly team competitions with gift vouchers
• High-spec Apple equipment (MacBook Air or similar)
• Structured training and development, including 30-60-90 day plans, PDPs, and regular 1-2-1s
• A vibrant and inspiring office close to Manchester City Centre