Multi-Channel Digital Marketing Lead

Job Description

Job Overview Galaxy Holdings is seeking a Multi-Channel Digital Marketing Lead who will drive our digital presence, optimize performance marketing initiatives, and lead influencer and seeding campaigns that enhance brand engagement and conversion. This role requires a strategic yet hands-on marketer with a proven ability to execute across diverse digital platforms, leveraging data-driven insights to achieve measurable results. who excels in driving user acquisition, engagement, and conversion through data-driven campaigns. The ideal candidate has strong experience in performance marketing, social media, and has successfully managed community-based or MMO (Make Money Online) projects that deliver measurable business results. Key Responsibilities Performance Marketing & Growth Strategy Lead the planning and execution of paid acquisition campaigns across multiple digital platforms (Meta, Google, TikTok, Zalo, etc.). Design and optimize user acquisition funnels to maximize ROI and conversion rates. Manage media budgets and ensure effective allocation to meet KPIs (CPI, CPA, ROAS, retention). Explore and test new growth channels, ad formats, and automation tools. Develop a holistic view of performance across channels, integrating data from paid, organic, influencer, and community marketing for unified measurement and optimization. Seeding & Influencer Marketing Plan and execute seeding strategies to boost brand visibility and engagement across relevant online platforms and communities. Identify, onboard, and manage KOLs, influencers, and micro-creators to support product launches and marketing campaigns. Collaborate with influencers and content creators to ensure authentic brand storytelling and performance-driven outcomes. Track, analyze, and report the effectiveness of influencer and seeding activities (reach, engagement, traffic, conversions). Social Media & Community Development Build and scale engaged communities, especially in MMO or user-based ecosystems. Develop and implement social media strategies to grow organic reach, engagement, and conversion. Collaborate with online communities and affiliates to drive awareness and acquisition campaigns. Monitor social trends, audience behavior, and competitor activities to inform future campaigns and creative direction. Data Analytics & Optimization Continuously analyze campaign data to identify insights, trends, and growth opportunities across all digital touchpoints. Implement A/B testing, audience segmentation, and creative performance evaluation to enhance campaign results. Work closely with Data and Product teams to translate user insights into actionable marketing initiatives. Build and maintain performance dashboards consolidating results across paid, earned, and owned channels. Qualifications Bachelor?s degree in Marketing, Business, or related field. 4?6 years of hands-on experience in Performance Marketing / Digital Marketing, with proven success in managing multi-channel campaigns. Demonstrated experience in seeding, influencer/KOL marketing, and social amplification strategies. Proven track record in campaign measurement and optimization across multiple channels (paid, owned, and earned media). Experience in MMO, community growth, or affiliate marketing is a strong advantage. Deep understanding of digital advertising platforms (Meta, Google, TikTok, Zalo, etc.). Strong analytical skills; proficient in tools like Google Analytics, Ads Manager, and Data Studio. Strategic thinker with the ability to balance creativity and data-driven performance. Solid knowledge of funnel optimization, remarketing, and marketing automation. Strong project management, communication, and stakeholder collaboration skills. Highly self-motivated, data-driven, and result-oriented with a growth mindset. Working location: Hi Park Tech, District 9 Apply to [email protected]