Modern Retail Sales Executive

About the Role: This role will place the brand into the right physical retail environments — department stores, premium lifestyle stores, and shop-in-shop counters — and then drive sell-through through replenishment, VM, and key-account management. The person will be the brand's face in front of retail buyers.

Key Responsibilities

Channel Development

• Identify and onboard department store chains, premium lifestyle chains, and curated standalone stores.
• Negotiate margin structures, listing fees, payment terms, and commercial agreements.
• Manage the retail vendor registration, documentation, and compliance process for each chain.
  
  

Sell-Through & Replenishment

• Track weekly secondary sales and sell-through by store and SKU.
• Drive replenishment planning with warehouse and OEM teams.
• Flag slow movers early and coordinate with marketing on in-store activations.
  
  

Visual Merchandising

• Coordinate with Designer on VM elements, signage, and display standards.
• Audit store displays periodically and maintain brand consistency.
• Plan festive takeovers, end-caps, and seasonal pushes.
  
  

Account Management

• Build and maintain strong relationships with category buyers and store managers.
• Resolve returns, damages, and commercial disputes quickly.
• Track receivables and ensure timely collections.
  
  

Key Performance Indicators

• Number of active doors / counters.
• Monthly secondary sales and sell-through per door.
• Gross margin retention post all retail deductions.
• Stock availability at active stores (fill rate).
• Timely collections and DSO on retail accounts.
• New-door additions per quarter.
  
  

Qualifications & Experience

• Graduate / postgraduate, with sales background.
• 3–5 years in modern-trade or retail sales within home, lifestyle, fashion, or premium consumer brands.
• Experience dealing with LFS buyers and SIS operations preferred.
  
  

Skills & Attributes

• Data-led thinking on sell-through and inventory planning.
• Strong relationship-building with buyers and store teams.
• Attention to VM, display standards, and retail hygiene.
• Working knowledge of retail commercials — LTA, margin structures, markdowns.
• Willingness to travel 30–40%.
  
  

Working Relationships

• Reports to Founder / Business Head.
• Works closely with Warehouse on replenishment and Designer on VM.
• External: category buyers, store managers, mall / retail partners.